12 Powerful Ways to Grow Your Blog Audience
One of the first priorities for a blog is to grow your blog audience.
Having invested the time in to developing your WordPress website and/or blog you now have the task of writing your content to attract your target audience.
Let’s face it you want people to sign up for your newsletter, tell their friends about your great content and to share it socially: but how do you achieve this?
Well the bad news is that you have to generate a lot of content and regularly; the good news is that we are going to give you some top tips on how to grow your blog audience.
Don’t forget even the greatest bloggers had to start at the beginning, make mistakes and learn. The good news is you don’t have to start where you can use our blogging tips to help you achieve your online goals.
Here Are 12 Ways to Grow Your Blog Audience
Set your goals and objectives
Your blog should be a key part of your marketing goals e.g. build brand awareness, develop leads and generate revenue or demonstrate expertise in your sector.
Whatever your goals it is important to develop these into objectives i.e. achieve what by when (be realistic though).
To distinquish, your blog from others in your market develop a strong brand design.
To grow your blog audience you need to be easily recognisable, have a clear identity and brand.
Brands help people quickly identify with your core message and provide the personality behind your business i.e. tone of voice, key messages, goals and also sets out the purpose of your business.
Build in Your Structure and Functions
When you get people coming to your website you will want them to join in with your Facebook page, see your videos on YouTube and subscribe to your email.
Using WordPress you can easily do this with plugins. Plan out how you want people to engage with your blog and how they can further develop their relationship with you.
Develop Great Blog Content
Don’t just write about you. The key to writing to grow your audience is to be helpful, provide relevant and useful content that solves problems and helps people: do things better, take less time to get information (i.e. be a go-to-source and save people having to search around the internet).
Probably the best blogs are those that help move people forward in what they do and helps solve their problems.
Write Captivating Headlines
Be imaginative and inspiring and use your creative energy to produce headlines that grab peoples attention.
Good headlines are short, relevant to the subject, provide a clear benefit to the audience and contain your keywords (SEO).
Set Your Schedule
Like newspapers and magazines, people like to know when to expect your latest edition of your blog posts. Set a schedule and try to stick to it.
This can be hard, but if you initially develop a few backup blogs in reserve it can help on those days when you are pushed for time.
Invite Comments and Always Respond
What every blogger wants is the comments, interactions and backlinks. Invite your audience to join in the conversation and add to your blog e.g. if you know any good resources add them here, what do you think?
The absolute is to always respond to people’s comments – this will help develop your audience and demonstrate that you listen to your audience.
Publish On Your Social Networks
Social media platforms provide an opportunity for you to share your blog with the world and for people to socially discover your content. Each time someones shares your content it might be with a potential customer and another person interested in joining your tribe.
Reference Other Good Blogs
If you have seen other blog posts that help reinforce a point, support your information or are a useful resource then include these in your blog.
This helps people get involved in your blog, demonstrates your market knowledge and provides an opportunity to build relationships with other bloggers.
Create A Series and Define Your Categories
Don’t make your blogs too long. It can be easy to get carried away with a subject you are passionate about. It is better to break it down into a series of blogs and this will help attract people back for more.
Remember to finish each blog telling people what to expect in the next blog and what benefit they will get by coming back. Use your WordPress categories and define 5 categories that you are going to write about regularly, these will help with your SEO and keep you on track by balancing your blog posts against each category.
Spend Some Time On Your Layout
Layout the blog so that it is broken into easy to digest sections, use visual images to illustrate examples, provide humour and to help break up the content. To grow your blog audience think of your blog as more of a magazine layout and try to make it easy to identify key points, links and visual elements.
Vary Content and use Guest Bloggers
Identify other bloggers that have an audience that you can benefit from; likewise who you can help. See Rand Fishkin’s blog post on guest blogging to help get an idea of how this can help you and the use of guidelines. Be aware though that at the beginning people may not want to guest blog until they a feel for your blogging style, subjects you cover and audience.
Our blogs will start to build out on some of these important points so that we can help you grow your blog audience.