These are the best Facebook Ad tools to accelerate your growth and improve your ROI.[cmtoc_table_of_contents]
Are you getting the right level of return on your Facebook Ad spend? Are you targeting the right audiences? The best Facebook Ad tools can help you get more bang for your buck and improve your ROI.
So if you want better manage your Facebook ads, optimise your spend and improve your return on investment (ROI), then this blog post will help you.
I’m going to share with you the 10 best Facebook Ad tools that will help improve your ROI.
Facebook advertising is an essential tool for helping you to reach your target audience and grow your business. As more businesses use it though it is getting more competitive. Why?
In the first place, advertising on Facebook is a relatively low cost. As an example, the latest figures show that the average cost per click is about $0.72.
Second, it’s easy to control your budget. For instance, you can set a daily budget or a lifetime budget. A lifetime budget is how much you want to spend in total during the ‘lifetime’ of your campaign. In other words, how long the campaign runs for.
In my previous post, Facebook Ads vs Google Ads, I explained the difference between the two advertising platforms.
Facebook is incredibly powerful for targeting potential buyers. The options you have make it easy to pinpoint your audience.
The key to remember is that each market, service and product is different. The customer journey and level of intent are different.
So, here are the 10 best Facebook ad tools that will help you achieve better results from your ads and help you improve your ROI.
While Facebook Ads are a great way to grow your business, many businesses fail to develop a strategy and tactics to optimise conversions.
The Best Facebook Ad Tools
Note: On average, video posts on Facebook get at least 59% more engagement than other post types.
Rather than increasing the volume of your Facebook posts to try and get more reach and engagement. The way to achieve this is to publish fewer posts and measure the ROI of each individual post. Then optimise your content to match the posts that your target audience respond to.
My recommended content type ratio is 70% video posts, 20% image posts and 10% link posts. Video and image posts can still include links and CTAs.
#1. Facebook Ads tools from Facebook
Facebook’s has its own advertising tools and mobile apps. As well as having using the Ads Manager, you can also use their mobile app, the Facebook Ads Manager App.
The app is available on the Google Play Store and the Apple store for iPhone users. The app is simple to use and lets you manage and monitor your Facebook ads.
If you’re are an agency or need to manage multiple accounts, use the Facebook Power Editor, it’s designed to help marketers create and manage multiple ads at the same time.
You can get the Facebook Ads Power Editor here.
Adespresso is a Facebook Ads tool that makes ad creation and optimization easier and faster compared to the Power Editor.
With the platform, you can create Facebook and Instagram Ads, and it syncs with your pre-existing Facebook Ad accounts. It can even import your active campaigns, a great feature for a smooth transition.
Other noteworthy features include A/B Testing with thousands of different variants of your Ads, with just a few clicks.
An awesome reporting suite delivers all the Facebook Ad analytics you could ever need. In addition, you can create customised dashboards. This allows you to focus on your track the critical goals for your ad campaigns.
Furthermore, once you start using AdEspresso for your Facebook Ads, you are prompted with suggestions to help reduce your costs and improve your ROI.
Revealbot is one of the most advanced and reliable Facebook Ad tools. It focuses on optimising your ad spend in other words boosting your ROAS (Return-On-Ad-Spent).
Using Revealbot you can simply pause, start and duplicate your ad sets along with changing your budget and more things in a row.
Create an unlimited number of rules for the ads campaigns, ads sets, and ads. And also you can easily manage ROAS (Return-On-Ad-Spent) directly.
The Post Auto-boosting feature lets you maximize all of your posts reach by the auto-boosting all of your best content right on Facebook and Instagram.
Revealbot has a comprehensive set of reports and that can easily be shared to Slack or emailed. In addition to this, you can also schedule all your reports.
There are a heap of automation rules you can set for your campaigns: Timed, Impression, CPA, Spend and Changing budget based rules.
Qwaya is a professional ad tool for both Facebook and Instagram.
There are lots of useful features worth mentioning, but I want to highlight some of the best ones that really do save you time and money.
Running A/B tests is crucial to successfully optimise your spend. Picking winning ads and then focusing your spend on them is how you improve your ROI.
Qwaya lets you create A/B tests for both your ads and your audience. But that is not the only thing you can A/B test, others variables can also be tested, so you continually optimise the best performing ads at all times.
Qwaya also makes it easy to schedule your campaigns. As an example, you can schedule them for certain times and days, and also set automation rules for your campaigns and create an ad rotation system.
The tracking and reporting features give you all your key measures plus you can integrate Qwaya with your Google Analytics for better reporting.
AdStage is a multi-platform ad management tool. It allows you to optimise your AdWords, as well as your ads for Twitter, Facebook, Bing and LinkedIn.
For this reason, it is an ideal tool for marketers who run digital ads on multiple platforms and want to save time with managing and optimising campaigns.
The tool offers powerful automation features including rules, alerts, A/B testing and much more. You can also bulk edit ads and create ad variation testing across search and social.
At the heart of Pagemodo is a streamlined, simplified approach to Facebook ads. One of Pagemodo’s best features is its ad builder. Pagemodo helps you to design your ads, using their professional design tools using their royalty-free images and selection of fonts.
Pagemodo also offers a simplified, yet no less powerful approach to audience targeting and segmentation. In addition, Pagemodo offers team collaboration and management tools (ideal for small agencies), re-usable campaigns and guides.
Pagemodo provides detailed reports and analysis so that you can see how your future Facebook Ads can be improved and optimised.
AdSpringr is another Facebook Ads tool to help you manage the complete ad process. From ad creation to final analysis and reporting, you have a complete set of tools to help you.
This tool offers four distinct services:
- Ad creation
- Analysis and reporting
What’s awesome about AdSpringr, is their set of automation features. The big time saver here is in automating a bunch of your tasks. For example, you can automate the creation of your Facebook Ad Campaigns and easily create ad clones.
In terms of saving you money, AdSprigr has an intelligent auto-bidding feature that tracks your spend and uses it efficiently to get you the best results at the lowest cost.
With AdSpringr, you get all the features you need, from ad creation to optimisation and target, as well as analysis and reporting.
DriftRock is a Facebook Ads tool with an interesting approach.
Driftrock implements a unique, four step approach to Facebook advertising:
- Lead Response
First of all, the Create feature helps you save time in creating your Facebook ads. In fact, you can create a Facebook ad in less than 60 seconds. Not only that but you can easily create multi-product ads.
Second, the Flow feature automates your Facebook custom audiences. By integrating your CRM tool, or upload a database, it uses your list with to target the right people.
DriftRock can also uses triggers for your ads. These are basically signals like the weather, time or TV schedules to trigger your Facebook ads.
And last, their lead response feature let you generate, manage and convert leads from both Twitter and Facebook. This means you cn can push your leads directly to your CRM system to start your lead nurturing process.
AdRoll is an advertising tool for Facebook, Instagram, Google, mobile apps and more. It focuses on remarketing.
Remarketing is great for many reasons. For example:
- Reduced cost per impression
- Better conversion rates
- Improved ROI
- Precise targeting
- Cost effective branding
The way it works is, AdRoll starts by analysing your website visitor behaviour to gain better insight into your target audience.
AdRoll works with advertising partners like Facebook Exchange, Google, Yahoo, and Microsoft, allowing you to reach 98% of sites on the Internet.
AdRoll makes retargeting quite simple with features like easy-to-read analytics.
Facebook retargeting isn’t textremely powerful and the results prove it.
Because AdRoll specialises in this form of advertising and offers you access to the unique features. While a bit pricy the ROI more than makes up for the additional cost.
#10. Perfect Audience
Perfect Audience is another Facebook retargeting tool.
Perfect Audience are straight upfront about how they help you grow
When customers leave your web site without converting we serve your ads to them on Facebook.
That sounds too simple, right? But, as you learn about the platform, you’ll understand that there is more to retargeting than meets the eye. This is where Perfect Audience comes into play, they help you maximise your spend.
The analytics are excellent and you are given an overview of your campaigns:
- Impressions served
- Clicks back to your site
Setting up your first campaign only takes minutes, thanks to their simple set-up process.
Summary of Facebook Ad Tools
As Facebook gets more competitive you need to use tools that optimise your ad spend. These Facebook ad tools do that in the following ways:
- Speed up your overall workflow to save you masses of time.
- AB test faster and with more variables than you can manage.
- Automate many of the tasks that take time.
- Provide rules to trigger optimum times to advertise.
- Nail the audience configuration for your product or service.
- Remarket your ads to capture the missed opportunities of people that left your site.