This is a complete guide on how to use the Business Model Canvas. I have also included some downloads for high-quality pdf versions of the Business Model Canvas, the popular canvas created by Osterwalder and Pigneur.
WHY USE THE BUSINESS MODELS CANVAS?
The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Fundamentally, it delivers three things:
- Focus: It focuses on what’s important the fundamental business logic – what I mean does it all fit together. It quickly clarifies and demonstrates whether the pieces fit together to make a business worth investment.
- Flexibility: Often I find that the original ideas get tweaked as the Business Model develops. This is particularly true when working in organisations and across different skills sets.
- Transparency: Team can refer to it easily. It is an ongoing tool that facilitates discussion, debate and also requires further research. Further research can be around the financials, segments and partners. Often, once the business model is created there needs to be some initial validation.