The 2012 Olympics are being nicknamed the Social Olympics but how social are they where it counts, helping athletes at all levels become the best that they can be.
Social Olympics – The Problem
2012 is the year when more people will actively use social media and networks during the Social Olympics. Inevitably some sports will gain more interest than others and as a result these more popular ones attract the attention and money of the big sponsors. But the Social Olympics needn’t just be about the marketing before, and the activity during the London 2012 Olympics. Social Olympics is concerned with those athletes who are not star players in the more popular sports. It can be tough for athletes to get the funding they need to help them train, buy equipment, travel and well live. Even in the bigger sports categories this can be a problem for young budding athletes and this is what the Social Olympics platform addresses.
So many fine and talented athletes need access to funds and sponsors, but have limited experience and time to undergo the process of courting potential business sponsors. Social Olympics means that the Olympics are enabled at every stage for being social and for athletes this could be a crowdfunding app and website.
Social Olympics – Crowdfunding
Being a Social Olympics could mean using crowdsourcing to fund athletes. This is not new (see our blog on crowdsourcing). Kickstarter and many other crowdfunding sites have demonstrated the power of connecting the right people with their interests or cause and raising funds.
The idea for the Social Olympics crowdsourcing site is to allow people to connect with the sports people that need their help and in return get access to their blog, vlog, updates and news. Taken further the concept of the social olympics could involve exclusive access to social olympic events where they get to meet the athletes (ticketed – tickets sold of course). The platform means that it gathers communities of sports fans around their favourite sport and athlete.
Social Olympics – The Benefits
The benefits are:
- New sources of funding are accessible to athletes through the social olympics platform
- Crowd / people get access to athletes – content, exclusives, ask questions, video log..
- New opportunities for smaller levels of businesses to fund/sponsor as well
- Advertising on platform can be corporate sponsors in exchange for group deals e.g. very low hotel rates for all atheletes using platform, discounted travel…
- Sponsors get access to community of fans who have expressed interest in particular sport
- Content can be sold to PR and news distribution centres
For more information on the UK Social Olympics