In this infographic produced by QuickSprout you have an eight-step strategy to generate leads using social media. Their first step,”Utilize multiple channels,” is one of the steps we like most.
QuickSprout’s infographic has some useful statistics and tips on how to use generate leads using social media. Let us know what you think of this infographic.
Here are some smart tools you can use to help you.
To understand your demographics here is a link to some Pew Internet research giving the demographics for social media networks. For keyword research tools use a tool like
LongTail Pro which can help you focus on niche keywords. Longtail Pro will show you keyword combinations, search volume, competitiveness, Cost Per Click and the number of websites using the keyword in their title.
There are a host of content tools you can use but for some help in getting your blog use
Scribe it helps with SEO and provides great content tips. For more content tools check out the section of of this site Content Marketing Tools.
Engage With Other
Their are so many social media tools in the market it is hard to know which ones to choose. Focus on your objectives and what you want to achieve and that should guide your choices. To manage and build your online community I recommend Sprout Social. Use Facebook contests to engage and build your fan base if you are targeting customers on Facebook.
One way ot cross promote is to focus on hashtags. Use relevant hashtags across your social media and track them. In particular if you are running events then create your own unique hashtag (use Hashtags.org to check if it is being used) use tools like Hash Tracking.
Track Your Results
The specific metrics that you track will relate to your objectives. As a start point you should be tracking the referral traffic social network sites deliver to your website, conversion points across social networks e.g. emails captured using Facebook apps, click throughs on Facebook ads…For detailed social media analytics you can use a tool like Simply Measured.
Search Engine Optimisation
Make sure your copy across social media reflects your key messages and brand consistently and that you use keywords to focus on optimising your social media for search. Link each social network to the other so people can easily see what other networks you are on; don’t forget to make sure your website details are on each site. Create a clear single sentence telling people what you do and your value proposition. Fill out your profile details – this where your keywords come in.