Prizes for outcomes

Bounty Business Model Pattern

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The bounty business model pattern involves offering financial rewards to skilled professionals who solve specific problems or make important discoveries for a company. This approach provides access to a diverse talent pool, cost-effective problem-solving, faster time-to-market, increased innovation, and flexibility.


The bounty business model pattern is an approach where companies offer a lump sum of money to the first person who solves a specified task or problem or makes an important discovery, such as identifying a software bug. This model allows businesses to engage a crowd of skilled professionals, regardless of their affiliation, to solve specific problems or make important discoveries that help the company move forward.


In the bounty model business model pattern, companies create a challenge or problem statement and offer a financial reward to the individual or team that provides the best solution or discovery. This approach taps into the collective knowledge and expertise of a diverse group of professionals, increasing the chances of finding innovative solutions quickly.

Why You Should Adopt the Bounty Model

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Adopting the bounty business model pattern offers several key benefits for businesses:

  1. Access to a diverse talent pool: By opening challenges to a wide audience, companies can access skills and expertise that may not be available in-house.
  2. Cost-effective problem-solving: Bounties are typically paid only upon successful completion, making it a cost-effective way to solve problems or make discoveries.
  3. Faster time-to-market: Engaging a crowd of professionals can lead to faster problem-solving and shorter development cycles.
  4. Increased innovation: The diverse perspectives and approaches of participants can lead to more innovative solutions.
  5. Flexibility: Companies can use bounties for a wide range of tasks, from bug fixes to product ideation and market research.

Impact on Business Model

How The Bounty Business Pattern Affects The Overall Business Model

Adopting a bounty business model pattern impacts various aspects of a company’s business model:

  1. Key Activities: Bounties become a key activity for problem-solving and innovation.
  2. Key Resources: The crowd of skilled professionals becomes a vital resource for the company.
  3. Cost Structure: Bounties are typically paid only upon successful completion, affecting the cost structure.
  4. Revenue Streams: Successful bounties can lead to new products, features, or improvements that generate revenue.

How to implement the bounty business model pattern

To successfully implement a bounty business model pattern:

  1. Define clear problem statements or challenges: Clearly articulate the problem or challenge you want to solve. Provide detailed information about the desired outcome, constraints, and any relevant context. This will help participants understand the scope and requirements of the bounty.
  2. Determine appropriate bounty amounts: Set bounty amounts that align with the complexity, value, and urgency of the task. Consider factors such as the skills required, the potential impact of the solution, and market rates for similar challenges. Striking the right balance will attract high-quality participants while managing costs.
  3. Choose a platform or method for communication: Select a platform or method to communicate bounties and accept submissions. This could be a dedicated bounty platform, your company website, or a combination of channels. Ensure the chosen platform is accessible, user-friendly, and secure for participants to submit their solutions.
  4. Establish clear guidelines and criteria: Develop comprehensive guidelines and evaluation criteria for submissions. Specify the format, required deliverables, and deadlines for submissions. Define the criteria used to assess the quality and relevance of solutions, such as feasibility, innovation, and alignment with the problem statement. Communicate these guidelines clearly to participants.
  5. Promote the bounty to relevant communities: Identify and target relevant communities, networks, and platforms where potential participants are active. Promote the bounty through social media, industry forums, and targeted outreach. Collaborate with influencers, thought leaders, and professional associations to extend the reach of your bounty and attract top talent.
  6. Review submissions and select the best solution: Establish a review process to evaluate submissions based on the predefined criteria. Involve subject matter experts and stakeholders in the evaluation process. Provide feedback to participants and communicate the decision-making process transparently. Select the best solution or discovery that meets the requirements and offers the most value.
  7. Award the bounty and integrate the solution: Promptly award the bounty to the winning participant or team. Recognize their contribution and provide visibility for their work. Collaborate with the winner to integrate the solution or discovery into your business processes, products, or services. Ensure a smooth handover and provide any necessary support for implementation.

Examples of the Bounty Business Model Pattern

Several companies have successfully applied the bounty business model pattern:

  1. Bugcrowd: A crowdsourced cybersecurity platform that connects companies with a global network of security researchers to identify vulnerabilities.
  2. InnoCentive: An open innovation platform where organizations post challenges and offer rewards for the best solutions.
  3. Kaggle: A platform for data science and machine learning competitions, where companies post bounties for solving complex problems.
  4. X-Prize Foundation: A non-profit organization that designs and manages public competitions to encourage technological development and innovation.

Key Trigger Questions

  1. What specific problems or challenges could we solve using a bounty model?
  2. How can we determine appropriate bounty amounts for different types of challenges?
  3. What platforms or methods should we use to communicate bounties and accept submissions?
  4. How will we evaluate submissions and select the best solutions or discoveries?
  5. How can we integrate successful bounty outcomes into our business processes and products?

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