Crowdfunding

Empowering ideas through community: financing innovations and bringing them to life

Crowdfunding Business Model Pattern

Crowdfunding Business Model Pattern

The crowdfunding business model pattern involves financing a product, project, or start-up through small contributions from a large group of investors, typically via the internet. This model provides access to capital, validates ideas, and builds strong communities, impacting revenue streams, customer relationships, and key partnerships.

This revolutionary approach to financing has empowered entrepreneurs, artists, and social activists to rally support from a diverse crowd of investors who believe in their vision, all typically facilitated through the power of the internet.

What is the Crowdfunding?

Crowdfunding is a strategy whereby a product, project, or entire start-up is financed by a large group of investors, each contributing a relatively small amount, to support the realization of the underlying idea. This model leverages the collective power of the crowd, enabling ideas to come to fruition that might otherwise struggle to secure traditional funding. If the critical mass of funding is achieved, the project moves forward, and investors typically receive special benefits or rewards proportionate to their level of contribution.

Different Types of Crowdfunding

Crowdfunding Business Model Pattern

The crowdfunding business model and the different types demonstrate the diversity of funders and markets it appeals to:

  1. Reward-based Crowdfunding: Backers contribute to a project in exchange for a non-monetary reward, such as a product, service, or exclusive experience. Platforms like Kickstarter and Indiegogo are popular for reward-based crowdfunding.
  2. Donation-based Crowdfunding: Donors contribute to a cause or project without expecting anything in return. This type of crowdfunding is often used for charitable, social, or personal causes. Platforms like GoFundMe and JustGiving facilitate donation-based crowdfunding.
  3. Equity-based Crowdfunding: Investors contribute to a company in exchange for equity or ownership stake. This type of crowdfunding allows early-stage companies to raise capital from a large number of investors. Platforms like AngelList and Crowdcube specialize in equity-based crowdfunding.
  4. Debt-based Crowdfunding (Peer-to-Peer Lending): Lenders contribute funds to individuals or businesses in the form of loans, expecting repayment with interest. Platforms like LendingClub and Prosper facilitate debt-based crowdfunding.
  5. Royalty-based Crowdfunding: Backers contribute to a project in exchange for a share of the revenue or profits generated by the project. This type of crowdfunding is often used for creative projects, such as music or film production.
  6. Hybrid Crowdfunding: A combination of two or more types of crowdfunding, such as offering both rewards and equity to backers. This model allows for more flexibility in fundraising and can cater to different types of supporters.
  7. Litigation Crowdfunding: Individuals or groups contribute funds to support legal cases or lawsuits in exchange for a share of the potential settlement or award. Platforms like LexShares and Mighty specialize in litigation crowdfunding.
  8. Real Estate Crowdfunding: Investors contribute funds to real estate projects, such as property development or acquisition, in exchange for a share of the profits or rental income. Platforms like Fundrise and RealtyMogul focus on real estate crowdfunding.
  9. Invoice financing/ invoice trading: Businesses sell their outstanding invoices to a group of investors at a discount, allowing them to access funds quickly without waiting for customers to pay. Platforms like MarketInvoice and The Receivables Exchange facilitate invoice financing.

Why is the Crowdfunding Business Model Important?

The crowdfunding business model pattern is important because it offers several key benefits for both project creators and investors:

  1. Access to Capital: Crowdfunding provides an alternative financing route for ideas that might not fit the criteria for traditional funding sources, such as bank loans or venture capital investments.
  2. Validation of Ideas: A successful crowdfunding campaign serves as a powerful validation of the project’s concept, demonstrating that there is a real demand and interest in the market.
  3. Community Building: Crowdfunding campaigns help build a strong community of supporters around a project, creating a sense of engagement and loyalty that can translate into long-term success.

Impact on the Business Model

The crowdfunding business model pattern primarily affects the following aspects of a company’s business model:

  1. Revenue Streams: Instead of relying on traditional revenue sources, the crowdfunding model generates funds through a large number of small investments from the crowd.
  2. Customer Relationships: Crowdfunding creates a unique, direct relationship between the project creators and their backers, fostering a sense of partnership and shared ownership in the project’s success.
  3. Key Partners: The crowdfunding platform itself becomes a key partner, providing the necessary infrastructure and tools to facilitate the fundraising process and engage with potential investors.

Types of Crowdsourcing

Crowdsourcing seeks to harness the creativity and ideas of a diverse group of individuals to solve problems, generate new concepts, or develop innovative designs. Crowdvoting leverages the opinions and preferences of a large audience to make decisions, rank options, or determine winners in contests. Finally, open innovation invites external contributors to participate in the research, development, and problem-solving processes traditionally conducted within an organization, fostering collaboration and knowledge-sharing across boundaries.

  • Crowdfunding: Raising money from a large group of people to fund projects or ventures
  • Microwork: Breaking down complex tasks into smaller pieces for a distributed workforce
  • Creative Crowdsourcing: Harnessing the creativity and ideas of a diverse group to solve problems or generate concepts
  • Crowdvoting: Leveraging audience opinions to make decisions, rank options, or determine winners
  • Open Innovation: Inviting external contributors to participate in internal research, development, and problem-solving processes

How to Implement the Crowdfunding Business Model Pattern

To successfully implement the crowdfunding business model pattern, project creators should follow these steps:

  1. Develop a Compelling Pitch: Craft a clear, compelling narrative that communicates the project’s vision, goals, and potential impact, resonating with the target audience of investors.
  2. Choose the Right Platform: Select a crowdfunding platform that aligns with the project’s goals and target audience, offering the necessary features and support to run a successful campaign.
  3. Offer Attractive Rewards: Develop a tiered system of rewards or benefits for investors, based on their level of contribution, to incentivize participation and create a sense of value for their support.
  4. Engage with the Community: Actively engage with the project’s backers throughout the campaign and beyond, providing regular updates, responding to feedback, and nurturing a sense of community around the project.

Trigger Questions

Review these questions to start the process of how you could apply the crowdfunding business model:

  • What types of projects, products, or ventures are most likely to resonate with our target audience for crowdfunding?
  • How can we create a compelling and emotionally engaging crowdfunding campaign that inspires people to contribute?
  • What rewards, perks, or incentives can we offer to motivate people to support our crowdfunding campaign at different levels?
  • How can we leverage social media and other online channels to promote our crowdfunding campaign and reach a wider audience?
  • What platforms or tools can we use to manage and track our crowdfunding campaign effectively?
  • How can we keep our crowdfunding supporters engaged and updated throughout the project or venture development process?

Examples of the Crowdfunding Business Model Pattern

These are are some prominent examples of the crowdfunding business model:

  1. Kickstarter: Kickstarter is one of the most well-known crowdfunding platforms, focusing primarily on creative projects such as films, music, art, and technology. Successful campaigns have included the Pebble smartwatch and the Coolest Cooler.
  2. Indiegogo: Indiegogo is another popular crowdfunding platform that supports a wide range of projects, from technology and entertainment to social impact initiatives. Notable successes include the FlowHive bee colony and the Solar Roadways project.
  3. GoFundMe: GoFundMe is a crowdfunding platform that focuses on personal causes and life events, such as medical expenses, education costs, and emergency situations. The platform has helped raise billions of dollars for individuals and families in need.
  4. Patreon: Patreon is a unique crowdfunding platform that allows fans to directly support their favorite creators, such as artists, musicians, and podcasters, through recurring monthly contributions. This model has helped many creators achieve sustainable income while pursuing their passions.
  5. Crowdcube: Crowdcube is an equity crowdfunding platform that allows investors to purchase shares in early-stage and growth-stage companies, providing a new avenue for businesses to raise capital and for investors to access exciting investment opportunities.

The crowdfunding business model pattern has revolutionized how ideas and projects are brought to life, democratizing access to capital and empowering creators to build strong communities of support. By developing compelling pitches, selecting the right platforms, offering attractive rewards, and actively engaging with their backers, project creators can successfully harness the power of the crowd to turn their vision into reality.

Related Business Model Patterns

Explore More Business Model Patterns

References: