Constant Contact is around since 1995. During that time they’ve managed to become one of the most used email tools in the world. What makes them unique is the blend of features they have developed. As an example, they offer event management tool, surveys, and social campaigns. These all add to the diverse list of email marketing options available, in addition to automation and recurring newsletters.
The platform is packed with hundreds of email templates, multiple ways of uploading contacts. There are also lots of useful integrations available not least of which is their Social Media Playbook feature. The Social Media Playbook is particularly useful when setting up and launching your social media campaigns.
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Overview of Constant Contact
For startups and small businesses, this is a cost-effective email marketing tool with flexible pricing. The rates are based on the number of email contacts. They do provide excellent service and regularly host live webinars, classes, and day-long courses, to help people learn how to use email marketing. Plus, the team is constantly working to make Constant Contact intuitive as well as add new features.
The mobile app makes it easy for businesses and individuals to use the system no matter where you are. Whether you are importing contacts from Gmail, Outlook or uploading a spreadsheet, Constant Contact makes it happen.
The platform also comes with hundreds of email templates that are well designed and save you time when building one from the ground up. The platform also has a selection of great event management tools, social media campaign manual and features, and access to a comprehensive library of educational material.
Key features of Constant Contact
- Contact Management
- Email templates
- Abandoned cart campaigns
- Registration and opt-in forms
- Segmentation Tools
- Reports and analytics
- List Management
- Tracking & Reporting
- Social Media Sharing Tools
- Image Library
- A suite of Apps & Integrations
- Facebook Fan Promotion
- Events Registration & Management
- Opens & Click Tracking
- Mobile Email Marketing