ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.
With ConvertKit, you can create mobile responsive opt-in forms and embed them on your website. The platform also offers landing page templates that you can easily customise. For other changes, you can add custom CSS.
Table of Contents
Overview of ConvertKit
Email marketing offers one of the best returns on investment and some studies indicate that you get an average return of $44 for each $1 spent on this marketing channel.
First of all, the platform allows you to manage custom email marketing sequences and have full control over the delivery schedule, order, and message content. You can personalize emails with subscribers’ info and use template tags to automate the filling of personalized fields. In addition, you can specify the dates and times on which the emails should be sent. In particular, tags help you segment and create more personalised journeys for your customers.
An important feature of ConvertKit is its ability to send email broadcasts to a complete list of subscribers. Equally, you can also send personalised messages to custom segments to announce discounts, product launches, fresh blog posts etc. Besides this, you can exclude groups of subscribers from the email broadcast such as customers who have previously bought the product marketed in the messages. This is all done using the tag system.
The automation rules help you set up automated workflows, triggered by events such as a purchase, course completion, a new subscription etc. The application offers automation blueprints to help you set up automation workflows that cover automated launches, product pitches, webinars, onboarding, and more.
ConvertKit features and benefits: Intuitive and clear interface, effortless content upgrades, tag-based processes, marketing automation that are easy to implement and use tags to personalize messages, Zapier integration, and finally additional features are added by the development team.
Key features of ConvertKit
- Automation blueprints
- Automation rules
- Broadcasts
- Click through rate tracking
- Custom CSS
- Customisable opt-in forms
- Custom branding and styling
- Customer segmentation
- Customisable landing page design
- Drag-n-drop interface
- Drip email marketing
- Email scheduling
- Email sequences
- Landing page templates
- Multiple incentives
- Open rate tracking
- Personalized messages
- Post-specific opt-in forms
- Subscriber exclusion
- Visual editor