FameBit makes its money on each transaction between brand and creator. They charge a 10% fee to brands on top of what they pay to creators. And they charge a 10% fee to creators, deducted from their earnings.
Table of Contents
Overview of Famebit
Brands can submit campaigns with a minimum bid of $100. FameBit’s creators can then express interest in submitted campaigns and if selected by the brand, will create social media content for the campaign to promote the brand to their social media following.
While the best platforms may boast thousands of influencers, many of the world’s best creators eschew these platforms opting instead to work through managers, MCNs, YouTube influencer agencies, and influencer marketing agencies.
In general, platforms allow for quick one-offs in instances where nuanced branding efforts, higher-level collaboration, and long-term strategy are not critical. To truly utilize the existing potential of these self-service platforms, users must already possess a solid grasp of constructing, managing and executing influencer marketing strategies.
The search function is not very good. You can filter results by the following criteria:
- All Creators vs. Featured Creators, with no explanation of what it takes to be featured.
- Reach, with a slider allowing you to define any range between 1,000 and 100,000,000. That the minimum reach is 1000 followers is weird, since the minimum requirement for creators is 5,000.
- Audience Gender
- Audience Age, where you can select “Any Age,” or choose from several different age ranges (18-24, 25-34, etc.). You can only select one age range at a time.
- Audience Country
- Creator’s Country
- Channel Category
The management tools are lacking in many areas. There’s no list feature for developing your initial selection of influencers. From a creator’s profile, you have the option of sending them an invite, but this also sends a message to the creator telling them you want to work!
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