Raven Tools is designed to efficiently manage search engine optimization, online advertising campaigns, and social media conversations.
Raven Tools helps you to research and analyse keywords, track search engine trends, manage link building, monitor and manage social networks, create and manage ad campaigns, produce reports and collaborate with team members.
Table of Contents
Overview of Raven Tools
The keyword tracking results on Raven are based on keyword, destination URL and search engine (e.g. Google/Bing/Yahoo). The interface gives you two reads on each keyword. You track its latest position and its average position over time.
The Site Auditor reports on issues related to visibility, on-page optimization, semantic markup, and page speed.
Raven takes snapshots of key marketing and performance metrics like domain authority, mozRank, backlinks and page speed so you can look back and see how far you’ve come.
Raven’s Link Manager is a powerful link management facility, providing a dedicated CRM for backlink monitoring and competitor analysis. It taps into the Majestic database to discover up to 50,000 backlinks for any URL.
The other dimension to Raven’s backlink reporting is Link Spy – a competitor analysis tool that analyses links to your rivals’ websites in much the same way Raven checks backlinks to your own. This is a useful resource for performing a gap analysis between your current search performance and your goals.
Key features of Raven Tools
- Site Auditor
- Competitor Research
- Backlinks Explorer
- Keyword Research
- Search Analytics
- Google Analytics Integration
- Rank Tracker
- Semantic Analyzer
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