Write A Concept Statement

A concept statement summarizes a business idea, detailing its features and benefits to persuade stakeholders of its potential.

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Write A Concept Statement

A concept statement is a succinct document that outlines a business idea to convince readers of its viability. It describes the product’s components, target audience, and benefits, usually within one to three paragraphs. This statement serves as a preliminary pitch to stakeholders, capturing the essence of a product or service and its intended impact, aiming to secure support and investment for development.

Detailed Discussion

Difficulty/Ease: 3/10 Crafting a concept statement is moderately straightforward but requires precise language and a clear understanding of the product’s unique value proposition. The challenge lies in condensing complex information into a brief yet compelling summary.

Time Taken: 2/10 Writing a concept statement is a relatively quick process that provides a foundational overview of a product idea. It acts as a strategic tool to align team members and stakeholders around a common understanding before delving into more detailed planning and development.

Evidence Level: 4/10 While concept statements are based on preliminary ideas and assumptions rather than detailed empirical data, they play a crucial role in gauging initial interest and potential viability. The strength of a concept statement lies in its ability to persuade and inspire further exploration and commitment.

Metrics for Writing a Concept Statement

Evidence Metrics:

  • Clarity and Conciseness: Assesses how effectively the concept statement communicates the main idea.
  • Alignment with Market Needs: Evaluates how well the proposed solution meets identified customer demands.
  • Stakeholder Engagement: Measures the level of interest or excitement generated among potential investors or partners.
  • Feasibility Assessment: Gauges the practicality of the concept based on current market and technological conditions.


Feasibility A concept statement is particularly useful for validating the feasibility of a product by clearly defining its purpose, target market, and unique selling points before full-scale development begins.


  1. Identify the Need: Clearly articulate the business or market need your concept addresses.
  2. Define the Solution: Describe how your product or service meets this need.
  3. Highlight Key Features: Specify the primary features of the concept and their benefits to the customer.
  4. Determine the Target Audience: Identify who will benefit most from the product and tailor the statement to appeal to this group.
  5. Research Market Trends: Incorporate insights from market analysis to support the relevance and timeliness of the concept.
  6. Outline the Competitive Advantage: Explain what makes your concept stand out from existing solutions.
  7. Draft the Statement: Write the initial draft of the concept statement focusing on clarity and persuasiveness.
  8. Review and Revise: Solicit feedback from peers or mentors and refine the statement accordingly.
  9. Finalize the Document: Ensure the final statement is polished, professional, and ready for presentation.
  10. Plan for Follow-Up: Prepare to answer questions and provide further details to stakeholders interested in the concept.

What Should I Use a Concept Statement for?

Concept statements are ideal for gaining approval for new products or services, securing design contracts, or attracting investors. They are strategic tools used to communicate a new idea succinctly and effectively, laying the groundwork for more detailed business plans and development strategies.


  • Initial Stakeholder Buy-In: Gaining early support from decision-makers and potential investors.
  • Clarified Business Strategy: Sharper focus on the business objectives and strategies for market entry.
  • Enhanced Communication: Improved ability to communicate the product vision both internally and externally.

Tools That Can Be Used

  • Word Processing Software: For drafting and formatting the statement.
  • Project Management Tools: To track the development of the concept statement and coordinate feedback.
  • Presentation Software: To enhance the concept statement with visual elements for pitches.

Examples of Companies That Use This Method

Evernote: Evernote used structured frameworks in their early stages to outline their concept of a note-taking platform, focusing on how it solves the problem of information management for professionals.

Slack: In its development phase, Slack’s team clearly defined their concept of improving workplace communication, focusing on solving specific collaboration issues identified through initial feedback.