Design a Value System for growth.

Turn AI, ecosystems and innovation into value that customers recognise.

25+ years advising leaders  ·  Business School Educator  ·  Speaker  ·  International 30+ countries  ·  PhD Cranfield  ·  MBA Warwick

Build the AI and ecosystem capabilities that drive growth.

Connect AI, business models, and ecosystems to your most important growth priorities. Gain clarity on the decisions that matter.

Workshops

Turn complex challenges into clear choices and action
Rapidly align teams around strategy, opportunities, and growth
Turn meetings into engaging experiences that drive change

Training

Build practical skills teams can apply immediately
Learn to apply strategy, AI, and ecosystem tools in practice
Scale capability with tailored training and practical playbooks

Advisory

Turn complex challenges into clear choices and action
Rapidly align teams around strategy, opportunities, and growth
Turn meetings into engaging experiences that drive change
AI and ecosystems are changing what creates value. Capabilities that once differentiated companies are becoming commoditised, while new sources of advantage are emerging across data, relationships, coordination and experience.
The strategic challenge is knowing what will still matter, where new value will emerge, and what to build around it.

You will recognise at least one of these.

  • AI without direction. More tools and pilots, but no clear link to value, advantage or growth.

  • Partnerships without value. More partners and activity, but too little that creates or captures value.

  • Innovation without growth. Plenty of ideas and experiments, but too few create any business impact.

  • Coordination that breaks. eams, partners and markets struggle to align around the outcome that matters.

  • The common cause is rarely effort or ambition. It is an operating model that was not built for how value is created now.

    The problem is not a shortage of ideas.

    Most organisations already have use cases, data and potential partners. What they lack is a coherent way to connect customer value, business models, capabilities and organisation change. They also lack a basis for choosing between the options, and the confidence to implement them.

    From options to decisions.

    • 01See where meaningful value can actually be created.
    • 02Focus on the opportunities that fit your context, and drop the ones that do not.
    • 03Design how value will be created and captured.
    • 04Decide what to pursue, what to test, and what to stop.
    • 05Build the capabilities and relationships it will take.
    • 06Align leadership priorities and the organisation change behind them.

    Workshops built around real decisions.

    Hands on sessions where your team works through its own situation, maps where it is now, and finds the opportunities worth pursuing. You leave with a plan you can act on.

    A FRAMEWORK FOR INNOVATION

    The Four Engine Model

    What we do

    The work inside the firm.

    Value core

    The offer, and the form value takes.

    How we win and serve

    The work with the direct customer.

    How we extend

    The wider ecosystem that builds on you.

    One map that shows where value is created, captured and extended, so nothing that drives growth gets missed.

    Decisions your team will own.

    Frameworks and decision sprints do the work, but the output is what matters: clear decisions, honest trade-offs, and a team aligned on the priorities and the next move.

    Where I help you decide and implement.

    Growth increasingly depends on using intelligence and collaboration more effectively. I work in the two places where that happens, and they are converging.

    AI GROWTH

    Turn AI activity into growth

    Your pilots work, but none of them move the numbers. Learn how to find where AI creates real value, decide what to back and what to stop, and invest with a practical plan.
    Explore AI Growth →

    ECOSYSTEM GROWTH

    Gain an ecosystem advantage

    The growth you want reaches beyond what you can build alone. Learn how to build an ecosystem that scales, avoid common traps, and hold a position rivals cannot copy.

    Explore Ecosystem Growth →

    Work that changes how you think, act, and grow.

    Workshops

    Build shared understanding and a common language across teams.

    Advisory

    Ongoing help to explore growth opportunities, and practical ways to overcome challenges.

    Education and training

    Executive education for business schools and practical training for your teams.

    Work on problems worth solving.

    From startups deciding where to place their first bets, to leadership teams reshaping a business, to MBA cohorts and nonprofits.

    25+

    Years of international experience across sectors

    30+

    Countries where I have taught and advised

    PhD

    Research and original frameworks in practice

    MBA

    Business school teaching on strategy and innovation

    Get the 7 Questions

    A short, practical playbook for leadership teams. The choices that separate the teams building real advantage from the teams busy running pilots. Get it now, and I will send clear frameworks on AI and ecosystem growth twice a month.

    GET THE 7 QUESTIONS NOW

    7 Questions

    Plus a fortnightly email worth opening. Practical insights, no filler.

    Where is your next growth coming from?

    Let’s talk. We can explore where your growth could come from, and a practical way to achieve it.