If you pay attention to every part of your lead generation process then you will…
Choosing the best landing page builder is critical to your marketing success. Discover which one is right for you and the key features to look out for.
Landing pages sit at the top part of your marketing funnel.
Therefore, poorly designed and slow loading landing pages will hurt your marketing and ultimately refect in low sales.
In other words, a well-designed landing page can make a huge difference to your site’s ROI.
Despite this, marketers report that building landing pages and testing them, is one of the top five challenges faced by B2B marketers (Source)
Furthermore, only 52% of companies and agencies test their landing pages to discover how they can improve conversions (Source)
Although landing pages may seem hard to design and optimize, the best landing page builder will make it easy for you.
Instead of it being an obstacle you will enjoy creating and optimizing your landing pages.
However, there are a ton of different landing page builders out there so it can be confusing as which one is best and which one you should ultimately choose.
Of course, the most important job of a landing page is to quickly get across your messages in a convincing way and then get a customer to take action.
What we expect from a landing page builder are features and options to help us achieve the best conversion rates possible. Landing page software should also be built to be easy to use with a drag and drop interface as standard.
As a bonus, I’ve created a checklist for you to help you create your own customized high-converting landing page.
If you’re in a rush, then here is my quick summary:
I’ve listed below more details for each of the best landing page builder.
Prior to jumping into the detail, I’ve listed below the general set of features you should consider.
Of course, this list will be reviewed each year. Landing page software will change and advance as new technologies move to mainstream marketing tools. As an example, AI will soon be integrated into landing page software which will enhance results as well as support greater automation.
Right, so let’s take a look at the main landing page builders.
Conversion Features | Details |
Easy To Use Builder | Drag and drop builder with a variety of widgets including countdown timers, video, text, images, Calendly, OpenTable, and more. |
10 Opt-in text campaigns | Use SMS text messaging to make it easy for your audience to opt in to receive a digital file or subscribe to your email list. |
Email trigger links | Easily engage your existing subscribers by including one-click trigger links within your emails . |
Real-time optimization tips | Real-time conversion tips at your fingertips, helping you build higher-performing landing pages . |
Unlimited A/B split testing | Optimize your pages for conversions by running A/B split tests. |
Unlimited alert bars | Mobile-friendly alert bar across the width of any landing page or webpage. |
Exit-intent pop-ups | Trigger your pop-up to appear when visitors move their mouse in a way that indicates an intent to leave the page. |
Clear campaign ROI | Detailed picture of each campaign’s performance. |
Not only is Leadpages easy to use, but they are also the best landing page builder based on features and price. As well as having a huge library of templates, they also offer dynamic text replacement, heatmaps, AB testing, analytics, CRM and email integration and much more.
As a landing page builder, Leadpages a well-designed drag and drop interface. When you create a landing page you are guided to optimize it at each stage. As a result, your finished landing page looks like a spectacular and professional.
Leadpages offers a free account for 14-days. Test it and try out the features. Setup a real test and see for yourself how well it converts. Depending on the cost of your product or service you may easily find that the landing page builder pays for itself in conversion improvements.
NOTE: Also included in your price are these other essential marketing tools
Leadpages also offers a 14-day free trial. All the plans come with unlimited landing pages, fast page load speed, Facebook Ad Builder, unlimited pop-ups, 200+ landing page templates, and mobile responsive landing pages.
Best Conversion Features | Details |
Gated Content | Gate your content behind a form to capture and nurture leads. Link to any content type—ebooks, whitepapers, infographics, and more. |
Dynamic Text Replacement | Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors’ exact search terms. |
Trigger by action | Launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want. |
Target by location | Get your local offers in front of nearby visitors by creating popups and sticky bars targeted at specific countries, regions, or cities. |
Target with cookies | Use cookies to show a popup or sticky bar based on visitors’ browsing history, conversion status, previous actions, and more. |
Unbounce is a superb landing page builder which has a host of different ways to target different customer segments. As a result, they build into the landing page platform lots of advanced features such as integrations with a large range of email software and CRM solutions.
Plus, Unbounce makes it easy for beginners with their Essential package pricing.
The company was founded in 2009 by CEO Rick Perreault and five co-founders in Vancouver, British Columbia. From their humble beginning, Unbounce has grown and is now used by over 1500 brands across the world. They now offer you an incredible library of over 100 mobile-ready templates.
One of their best features is Dynamic Text Replacement. We know personalization improves conversions. So a tool that improves this is going to improve sales. This dynamic tool changes keywords on your landing page based on how a user searches online – how powerful is that!
You can easily integrate it with other apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, Drip, WordPress, and more.
In addition, Unbounce has a free trial, so it’s really worth signing up and testing out their landing page builder.
As for pricing, Unbounce is one of the more expensive options. You can see the main differences between the packages above: the number of landing pages you can have live at any one time, number of Convertables (popups) you can have running and the ability to create sub-accounts for clients. Aside from that, the main difference is the range of integration with platforms like Salesforce and Marketo.
Essentially, you’re paying more to get more with Unbounce and there’s nothing wrong with that.
Best Conversion Features | Details |
AdMaps | Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place. |
PostClick Score | Improve the 1:1 ad-to-page personalization ratio and track results. |
Page Blocks | Reuse and update globally blocks with powerful conversion elements |
Instapage is the ideal landing page software for ambitious startups and larger businesses. They offer a massive library of over 200+ mobile-responsive templates for you to customize further.
What separates them from other landing page builders is their deep integration with ads. Essentially, they provide ‘experiences’, a more relevant way to connect your ads to your landing pages.
These templates save on time and provide some very relevant templates for a host of different industries.
Moreover, the simple drag-and-drop editor is incredibly easy to use. They are guides and prompts to help you create the perfect optimized landing page for your target audience.
Additionally, the widgets you can add to your page let you customize the actions and triggers for conversions. As far as landing page software goes the interface is clean, friendly and navigation is intuitive.
Instapage proves a range of integrations with other platforms you already use, such as WordPress, MailChimp, Salesforce, HubSpot, etc.
Wishpond is more than just a landing page builder, it provides a suite of integrated tools to help you grow your business.
Even with their basic package, they feature a drag-and-drop landing page editor, social contests, popups, and forms. Additionally, Wishpond features tools for website and email subscriber engagement.
In terms of landing page software, Wishpond offers A/B testing for landing pages so you can optimize conversions. Furthermore, you can run multiple tests. As an example, you can test multiple colours of a button to figure out which button colour is most effective.
The whole point of using Wishpond is to manage your leads from capture through to conversion on one platform. This is one of the main reasons people use Wishpond. It’s simple and easy to use the system. As a landing page builder, you still get the essential features you would expect.
ClickFunnels is a complete landing page builder and marketing funnel tool. As a matter of fact, it is purely designed and built to capture leads and convert them into customers.
ClickFunnels started out as a simple sales tool but has since evolved into a landing page builder used by thousands of entrepreneurs and businesses.
Its powerhouse of features includes out-of-the-box landing page templates and a ton of automation features including email triggers based on customer behaviour. ClickFunnels works extremely well for results-driven entrepreneurs who are just starting out on the internet.
On top of that, if you purchase its highest tier package, it will also help you start your own affiliate program. Using Facebook Ads or PPC you can send targeted traffic to your first landing page and capture leads to build your email list.
ClickFunnels increases your conversion rate by guiding your visitors through the entire sales funnel. In addition, you get lots of useful resources and help on how to build landing pages and the overall marketing funnel.
ClickFunnels offers two pricing packages. The starting pack is $97 per month, whereas the Etison suite package comes at $297 per month. You also have access to a 14-day free trial to start building your landing page right away.
Get started with Clickfunnels today.
НubЅроt is another all-in-one solution.
Hubspot is ideally suited to small businesses and freelancers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. It’s a good choice if your business already uses HubSpot CRM or Sales.
The Hubspot landing page builder offers more than 70 landing page template packs available from the HubSpot Marketplace.
Hubspot has made their name by helping customers achieve their goals. They do this by educating them about sales and marketing online. As you’d expect then they have a fantastic library of webinars that help you understand landing pages. You can participate in live webinars, or you can enjoy the recorded ones.
НubЅроt cоmеs in three tiers:
Although it is more ехреnsіvе than some of the other landing page builders, it is a full suite of marketing tools and that are highly integrated.
The stаrtеr plan bеgіns аt $50 per month fоr ассеss tо 1,000 соntасts. Тhе Рrоfеssіоnаl рlаn costs $800 per month (bіllеd аnnuаllу) and thе Еntеrрrіsе рlаn соsts $2,400 реr mоnth (bіllеd аnnuаllу).
GetResponse is a remarkable suite of tools that also has a very good landing page builder.
As an example, you have all the basic features such as mobile-responsive templates, stock images, drang and drop editing. However, you also get AB testing and analytics that other landing page builders reserve for higher tier pricing plans.
Furthermore, they have focused on making it very simple to get outstanding results. If you follow through the following four steps, you can quickly launch your newly created landing page:
However, the landing page builder is not the primary tool, which might have its downsides. On the other hand, if you invest in Getresponse you get an incredibly well-integrated set of tools that would otherwise cost you a fortune to buy separately.
Landingi also sets itself apart from other landing page builders. You can choose from templates or create your own from scratch, but you can also call on the Landigi team to build landing pages for you – an interesting selling point.
No coding skills are needed when using Landingi. The landing page builder gives you all the templates, dropdown menus, and tools to customize your own landing page. Click, copy and paste your way to perfection.
This landing page builder has an impressive set of tools, from landing page design, through to testing and analyzing which online strategy is more effective, to getting leads and turning them into customers.
For the price, Landingi has a lot to offer and you get access to some powerful analytics and AB testing tools for a good price.
A lot of the time as a marketer you will be looking to increase brand awareness through promotions such as contests. Running these types of marketing campaigns involves landing pages.
This is where Shortstack excels. It lets you run contests, collect leads and send emails all from one place. If you are looking for a landing page builder to help you create beautiful landing pages for giveaways, contests, and quizzes, then ShortStack is great choice.
Along with an easy to use editor, it offers email marketing tools to keep track of your leads and conversion rate. ShortStack manages all this on its own, without having to hire a developer or learning to code yourself.
Moreover, this landing page builder offers features like customizable CTAs, campaign analytics tools, email analytics tools, marketing automation, etc. ShortStack claims to help you get an average of 83% more views on your contests, giveaways, and landing pages.
You can use this landing page builder with MailChimp, Shopify, Google Analytics, Vimeo, Squarespace, and more.
Launchrock promotes itself as a product launch site. However, it has a very good landing page builder and subsequently integrates with social and email. Once your page is created you can share them on social and get them discovered by the existing Launchrock audience boost to get in front of your target audience.
You don’t get A/B testing with Lanuchrock but there is a selection of analytics tools to keep track of performance. We’re not talking about rich features with Launchrock; instead, you’re looking at a simple, free and versatile alternative to paid platforms.
I like simple and easy to use platforms. Convertflow is both easy to use and simple for many reasons. First of all, the builder is intuitive and within seconds you can create a stunning landing page.
The big bonus though is the templates. They are nicely designed and quick to tailor to your own campaign. The truth is though you get a lot for your money – landing pages, quizzes, overlay popups, sticky bar and more.
Marketing today is all about targeting potential customers that are likely to buy and then converting them into customers. Generating leads is vital and landing pages play a central role in how your numbers spin out.
Generic homepages don’t cut it anymore and it takes a suite of landing pages to pinpoint specific consumer needs. The ones that stay and you can nurture effectively. It’s easy to fill up an email list based on high-value content offers, contests etc. The art of marketing is filling your funnel up with people that are likely to buy.
Historically, landing pages haven’t always been easy to build. Those days are gone. Additionally, you used to have to play around with code to integrate platforms and get hold of any decent analytics.
These days a good landing page builder has all that sorted. Managing and optimising multiple landing pages is now easy. Try these landing page builders and see how much they improve your marketing results.
Create the perfect landing page by following this step by step checklist guide.
How to create the perfect landing page
Matching your landing page headline to your ad makes it relevant. Your potential customers won’t have to think about why they are on the landing page, they will naturally look for more information.
Having similar styles prevents makes it more coherent and doesn’t jar the customer into questioning the page.
Ask only one thing from your customers and repeat it. Too many mix messages and different call to actions results in low conversion rates.
Five-second tests is the time used to measure what information users take away and what impression they get from viewing a landing page.
As an example, reduce features and benefits to bullet points to simplify the messages.
Graphics are essential to make your page visually attractive and reinforce your messages. They need to be relevant and at least be a metaphor or related to the message.
A good landing page has an information hierarchy that helps answer people’s questions or flows in another logical way e.g. sequentially (1,2,3…), cause and effect, time..
Does your landing page copy use “You” and “Your” instead of “I” and “We”
Is your value proposition clearly explained? and better still, why you are different from your competitors.
DO you clearly explain the benefits of your offer – how does the customer benefit? Ask the so what question.
The more information you ask from your potential customers the less will complete the process. Keep your forms simple and enough to move the sales process forward.
Use colour for the button that makes it stand out from the page. The colour of your button can be A/B tested. If you stand 3 feet away from your screen is it visible and does it stand out.
Give your potential customers security by telling them what they are signing up for and the benefits they will get.
Social proof is information that reinforces that others have already used your product or service and they like it. No one likes to be the first in. Use testimonials for instance of real customers and use images of them (with permission).
If you do have different products or offers to place them on separate landing pages rather than make customers choose on their page.
Urgency isn’t right for every landing page but it can help with many. It can create a sense of urgency to sign-up e.g. limited time offer, countdown before offers disappear.
Are you offering a 100% guarantee or refund policy? Add into your page other elements that build trust. As an example, Trust pilot reviews or Google reviews.
Every form should be tested with an email and check to see if notifications and follow up emails are all correctly worded and work.
This sounds obvious but if you are busy then small mistakes can slip through. Check all your copy for typos and grammar.
Best landing page builder infographic.