Psychographic Segmentation Definition, Variables and Examples
Psychographic segmentation is the most powerful way you can target customers to generate leads and sales. A marketing strategy focused on appealing to consumers’ personal … Read more
FAANG – These Tech Giants = 10th Largest Economy In the World
FAANG is the acronym for the tech giants Facebook, Amazon, Apple, Netflix and Google. In 2019, the total revenue from these five tech companies amounted … Read more
Google Business Model – A Hidden Revenue Model
The Google business model is based on a hidden business model pattern. A hidden business model is interesting because the user doesn’t pay for the … Read more
Amazon SWOT Analysis 2020 – What’s Next?
The SWOT analysis of Amazon shows that this global eCommerce player aims to fuel its growth through acquisitions and by transforming the retail experience. Amazon … Read more
How Does Google Make Money? – 88% Ads but What About the rest?
You’ve seen all those ads each time you’ve searched on Google. Have you ever wondered how does Google make money with them? Did you know … Read more
Intrapreneur: 14 Surprising Skills Needed For Success
Have you ever thought of yourself as an intrapreneur? Most people haven’t, but it could be just the right way to go if you already … Read more
Apple SWOT Analysis – The Big Problem It Can’t Ignore
Apple SWOT analysis uncovers some of the big challenges Apple faces in 2020 and beyond. One big issue though can’t be ignored. Apple is a … Read more
Apple Business Model: Is The $1Tn Giant Being Disrupted?
Apple is probably one of the most iconic brands of our time. The Apple business model is an ecosystem of products, services and apps that … Read more
TESLA Business Model: It’s Just Different Right!
Tesla is an American electric car and power-train designer, developer, manufacturer and distributor headed by CEO and serial entrepreneur Elon Musk. The Tesla business model … Read more
Business Model Templates: 12 Free Templates PDF, Word, Excel and PPT
These free business model templates are an ideal way to shape your business ideas and create a business plan. For instance, if you’re a startup … Read more
economies of scale: How To Scale The Right Way
Economies of scale are the reasons that larger companies have a competitive advantage of smaller companies. As an example, Walmart has a defensible competitive position … Read more
Freemium Business Model – Why Companies Fail & 5 Examples
The freemium business model was born out of a blog post created by venture capitalist Fred Wilson. In his article, he wrote advised startups to … Read more