5 Infographics That Explain How to Use Facebook Ads

Facebook has explained that organic reach (the percentage of your fans you can reach without paying) will dwindle. Facebook organic reach is now hovering at between 2-6% and is likely to go lower.

With these changes many brands are reallocating spend to owned media instead of using Facebook. Clearly this a time of change in social media as the battle for engagement using content hots up. Even social networks like Instagram which still have a large organic reach have recently introduced ads in the UK and are likely to throttle organic reach.

Despite these concerns Facebook ads themselves are proving lucrative for many businesses and still provide a level of targeting which is far sharper than other networks.

Done well Facebook ads can prove to be a big win for many businesses.

The Facebook Infographics

For those of you looking to start using Facebook ads then these infographics provide a simple explanations on how Facebook ads work, types of ads and how to optimise them.

1. GLOSSARY OF TERMS FOR FACEBOOK ADS INFOGRAPHIC

To start with it’s important to understand all the terms used for Facebook ads.

facebook ads glossary of terms infographic

2. TYPES OF BIDS FOR FACEBOOK ADVERTISING INFOGRAPHIC

If you are trying to understand how to use Facebook Ads then start by understanding the different types of ads you can run. This next infographic neatly explains the different types of Facebook bids you can use and when you should use them.

facebook advertising bid types infographic

3. HOW TO SETUP A FACEBOOK AD INFOGRAPHIC

This infographic show you how to set up a Facebook advertisement

how to setup facebook ad infographic

4. HOW DIFFERENT TYPES OF FACEBOOK ADS LOOK LIKE

This Facebook infographic gives you some idea as to how the different types of ads will be displayed.

top tips for facebook advertising infographic

5. CHEAT SHEET FOR FACEBOOK GRAPHICS

facebook advertising graphics cheat sheet

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