With these changes many brands are reallocating spend to owned media instead of using Facebook. Clearly this a time of change in social media as the battle for engagement using content hots up. Even social networks like Instagram which still have a large organic reach have recently introduced ads in the UK and are likely to throttle organic reach.
Despite these concerns Facebook ads themselves are proving lucrative for many businesses and still provide a level of targeting which is far sharper than other networks.
Done well Facebook ads can prove to be a big win for many businesses.
The Facebook Infographics
For those of you looking to start using Facebook ads then these infographics provide a simple explanations on how Facebook ads work, types of ads and how to optimise them.
1. GLOSSARY OF TERMS FOR FACEBOOK ADS INFOGRAPHIC
To start with it’s important to understand all the terms used for Facebook ads.
2. TYPES OF BIDS FOR FACEBOOK ADVERTISING INFOGRAPHIC
If you are trying to understand how to use Facebook Ads then start by understanding the different types of ads you can run. This next infographic neatly explains the different types of Facebook bids you can use and when you should use them.
3. HOW TO SETUP A FACEBOOK AD INFOGRAPHIC
This infographic show you how to set up a Facebook advertisement
4. HOW DIFFERENT TYPES OF FACEBOOK ADS LOOK LIKE
This Facebook infographic gives you some idea as to how the different types of ads will be displayed.