over 100 marketing statistics

100+ Marketing Statistics Infographic See What Really Works

The marketing statistics infographic reflects the rapidly evolving digital marketing landscape which has far-reaching managerial and strategic consequences. In the last decade, the marketing world has been dramatically transformed, however, the forthcoming changes will be seismic.

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The current trends in digital marketing can be seen in these marketing statistics. What is clear is that they show clearly what is working and what marketers can apply strategically and tactically.

Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333 billion this year.

As a result, need to think start ensure they align their strategies and budgets with digital media trends. More and more customers use digital channels and many tools provide the data, insights and ability to drive growth. Being successful requires an online strategy. It’s important to get a gauge of what is working. These marketing statistics provide some useful insights into what is working in digital.

100+ Marketing Statistics Infographic

This marketing statistics infographic comes is from Serpwatch and it highlights seven of the most important digital marketing trends to keep an eye on this year.

Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.

The Marketing Statistics Infographic

Today’s infographic comes to us from Serpwatch and it highlights seven of the most important digital marketing trends to keep an eye on this year.

Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.

The marketing statistics infographic that shows what really works in marketing

Digital media offers unprecedented levels of analytics, customization, and segmentation for the modern marketer.

However, with so much to think about when using these techniques online and at scale, they can also be quite overwhelming.

Summary of the Marketing Statistics Infographic

This range of statistics provides some insights that can help you to reflect on your own marketing spend, tactics and tools.

SEO Statistics

Keyword Statistics

  • 94% – Googles share of total organic traffic search.
  • 75% of people never scroll past the first page of search engines.
  • 80% of people ignore paid search results, clicking only on organic listings.
  • 57% of B2B marketers stated keyword rankings generate more than any other marketing initiative.
  • 14.6% of leads from search engines convert.
  • 1.7% only of outbound leads convert.

Organic Search Statistics

  • 50% of search queries are for four keywords or longer.
  • 40% of business revenue is captured by organic traffic.
  • 70% of click come from the top 5 search results for a keyword.
  • 1,890 is the average number of words on a first-page search result.
  • 300% more traffic comes from search traffic than social media.
  • 21% of searchers click more than one result.

Local SEO Statistics

  • 72% of consumers who did a local search visited a store within five miles.
  • 50% of mobile users doing a local search visited a store within one day.
  • 28% of searches for something nearby result in a purchase.
  • 33% of all mobile searches are location-based queries.

Mobile Search Statistics

  • 46% of Americans will check their smartphone before getting out of bed.
  • 52.2% is through mobile phones.
  • $22.18Bn was pent in 2017 on mobile ad search.
  • 48% of consumers start mobile research with a search engine.
  • 3.48% is the average mobile search conversion rate in Google ads.

Social Media Statistics

Facebook

  • 22.6% more likes are given to blog posts with more than 1,500 words.
  • 75%-90% of Facebook ads that are effective are image based.
  • 74% say they use Facebook for professional purposes.

Twitter

  • 68.1% more Tweets happen to blog posts of more than 1,500 words.
  • 88% of businesses with more than 100 employees use Twitter for marketing.
  • 4 times more people use Twitter internally than in the US.
  • 6 times as many retweets happen for video posts compared to image posts.

Instagram

  • 60% of users discover products on Instagram.
  • 5pm or 2pm are the best times to post on weekdays.
  • 75% of users like visiting a company’s website after a brands post.
  • 220% is the year on year increase in ad spending on Instagram.
  • 5% – Instagram’s user base is growing at 5% per quarter.

Linkedin

  • 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook.
  • 94% of B2B marketers use Linkedin to distribute content.
  • 90% of B2B marketers reduced cost per lead with Linkedin lead generation forms.
  • 3X – Linkedin generates 3x more conversions than Twitter & Facebook.
  • 21% is the percentage increase in content consumption on Linkedin.

Pinterest

  • 50% more time is spent on social media by Pinners than other social media users.
  • 20% is how much more Pinners spend than users from non-social channels.
  • 80% of millennial users say the platform helps them to decide what to buy.
  • 45% of women and 17% of men have a Pinterest account.

Video Marketing Statistics

Product Videos

  • 50% of internet users look for videos related to a product or service before visiting a store.
  • 4 in 5 consumers believe that demo videos are helpful.

Social Videos

  • 41% of marketers plan to add Facebook video to their content strategy.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • 64% of consumers say watching a marketing video has influenced a purchase decision.

YouTube

  • 2/3 of users watch YouTube on a second screen while watching TV at home.
  • 65% of senior executives navigate to a site after viewing a related YouTube video.
  • 32% of consumers engage with branded video on YouTube.

Video consumption

  • 55% of people consume video content thoroughly.
  • 43% of people want to see more video content from marketers
  • 157% – video drivers a whopping 157% increase in organic traffic.
  • 82% of all content by 2021 will be video.

Cold-Email Marketing Statistics

Open Rate

  • 18.16% is the average open rate across all industries.
  • 9.60% is the average bounce rate of emails across all industries.
  • 14.37% increase in open rates by using segmentation techniques.

Response rate

  • 100% is the percentage increase you can get in response rate by simply personalising an email.
  • 3X – sending more follow-up emails can triple your response rate.
  • 200-300 words in an email produces the optimal response rate.

Email usage

  • 42% of marketers do not send targeted email messages.
  • 83% of companies use at least basic segmentation for their emails.
  • 49% of businesses use some form of email automation.
  • 78% of consumers have unsubscribed from emails because a brand was sending too many emails.
  • 86% of professionals prefer email when communicating for business purposes.

Mobile email

  • 73% of companies surveyed prioritise mobile device optimisation.
  • 80% of email users are expected to access their email accounts via a mobile device by the end of 2018.
  • 50% of all emails are opened on mobile devices.
  • 3X – mobile users check their email three times more than non-mobile users.

Paid Advertising Statistics

Pay Per Click – PPC

  • 66% of buyer-intent keywords are paid clicks. The average cost-per-click across all industries is $2.32.
  • 64.6% of people click on Google ads when they are looking to buy an item online.

Mobile Advertising

  • 70% of people dislike mobile ads.
  • 90% increase in ad blocking year-on-year.
  • 60% of consumers click on mobile ads at least weekly.
  • 2/3 of consumers can recall a specific brand advertised on mobile in the last week.

Ad Blocking

  • 77% of consumers agree that they would prefer to ad-filter rather than ad block.
  • 81% of consumers have exited a website because of a popup ad.
  • 30% of people in the US now use ad blocking (up from 15%).

Pop-up advertising

  • 30% of marketers think outbound marketing tactics are overrated.
  • 72% of consumers would have a lower opinion of a brand if they used pop-up ads.
  • 4/5 people have left a website because of a popup.

Lead Generation Statistics

Demand Generation

  • 68% of B2B businesses use landing pages to acquire leads.
  • 61% of marketers say generating traffic and leads is their top challenge.
  • 74% of companies that failed to meet revenue goals did not know their KPI’s.
  • 53% of content marketers use interactive content in lead generation tactics.
  • 18% of marketers rate outbound marketing as better for lead generation.

Marketing Automation

  • $25.1 Bn is the annual spend on marketing automation tools.
  • 79% of top-performing companies have been using marketing automation for three or more years.
  • 10% increase in revenue is seen by companies that automate lead generation.

Content Marketing Statistics

Blogging

  • 1 in 10 blog posts are compounding, meaning that their traffic increases over time.
  • 38% – compounding blog posts generate thirty-eight per cent of overall traffic.
  • 97% more links are attained than for companies that blog.
  • 6-13 words are ideal for title length for blogs that receive the highest traffic.
  • 11x – companies that blog more than eleven times per month got four times as many leads.

Content Strategy

  • 42% of companies have hired a designated content strategist.
  • 45% of B2C marketers believe visual content is their most important type of content.
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  • 3x – content marketing generates three times more leads.

Although digital marketing is constantly changing these marketing statistics will help marketers to get the most out of their efforts in 2019 and beyond.

More Marketing Statistics

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