influencer marketing statistics

60+ Influencer Marketing Statistics 2019

These Influencer Marketing Statistics demonstrate the remarkable change in how brands engage with both influencers and their audiences.

Channel Influencer Marketing Stats

influencer marketing statistics instagram
  • 82% of marketers state that their company is currently advertising on Facebook – source: Relatable
  • 7 of 10 marketers agree that their Facebook Ads are getting increasingly expensive – source: Relatable
  • Instagram influencer marketing grew by nearly 40% in 2018 – source Klear
instagram marketing statistics channel
  • There are more than 558k influencers on Instagram who have more than 15k followers – source Influencer DB
  • 64% of consumers said they prefer watching videos when interacting with influencer content – source Rakuten
  • Facebook (89%), LinkedIn (81%), and Twitter (75%) are the three most used social media channels by B2B marketers – source: Blue Corona
influencer marketing engagement rates

Brands & Influencer Marketing Statistics

Influencer marketing will grow at an
exponential rate (projected at almost 40% annual
growth for the next five years – Altimeter Report

  • 63% of brands plan to increase their budget for influencer marketing.
  • 57% of companies already have an influencer marketing programme underway – source: Fashion Monitor
  • 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel – Source IM Hub
  • Only 3% of the surveyed companies rated affiliate marketing as their fastest-growing channel – Source IM Hub
  • 71% of marketers are aware of the FTC guidelines regarding Influencer Marketing.
  • 92% of marketers who tried influencer marketing found it to be an effective channel – Source: Linqia
  • 72.5% of marketers think they work with the right influencers – source – Relatable
  • 47% of brands have a dedicated team for influencer marketing – source Relatable
  • 94% of marketers think that ‘transparency and authenticity are key to influencer marketing success
  • 42% of marketers find the question of fake followers and bots as their main concern in influencer marketing.
  • Engagement is the most popular metric (90%), with clicks (59%), impressions (55%), conversions (54%), and reach (50%) following – source Linqia
  • 63% Intend to Increase Their Influencer Marketing Budget Over the Next Year
  • 30% of brands are running monthly Influencer Marketing campaigns – source: Relatable
  • The average brand budgets 32% of its influencer spend in the First Quarter – source IM Hub
  • 36% of marketers report there biggest challenge is finding suitable influencers willing to participate. – source: IM Hub

Consumers and Influencer Marketing

influencer marketing statistics
  • 30% would buy a product endorsed by a non-celebrity influencer – source Collective Bias.
  • Marketing induced consumer-to-consumer word of mouth generates 23% of internet visitors have already seen an influencer video with a product placement
  • 14- to 29-year-old age group, 60% have already visited an influencer’s YouTube channel
  • Engagement from micro-influencers is 60% higher than that of a traditional celebrity – source: Adweek
  • 92% of consumers trust online word-of-mouth recommendations, while only 33% of them trust online banner ads – Nielsen.
  • 61% of consumers interact with an influencer at least once a day – source Rakuten
influencer marketing statistics purchase
  • 56% of women follow beauty influencers – source Rakuten
  • 80% of consumers made a purchase recommended by an influencer by clicking on the link or image – source Rakuten
  • For 37% of consumers, authenticity is the most important thing about sponsored posts – source: IM Hub
  • Influencers get an average engagement rate of 5.7%, about double the engagement rate (203%) that brands were typically seeing for their own content – source BI Intelligence
influencer marketing statistics 2019

Budgets and ROI for Influencer Marketing

influencer marketing roi
  • For every $1 spent on influencer marketing, businesses are making $7.65 in earned media value – source IM Hub.
  • By 2020, influencer marketing is projected to become a $10 billion industry – source: Media Kix
  • Business Insider Intelligence has estimated that the industry will reach $5 to $10 billion by 2022.
  • 79% of brands will dedicate a budget to influencer marketing in 2019 – source: Relatable

Other Influencer Marketing Statistics

  • Over the past three years, Google searches for “influencer marketing” grew by 1,500%.
  • 37.3% of marketers are not sure how to set goals and consequently track/measure and understand results – source: Relatable
  • Four in five Instagram influencers are female – source Warc
  • Instagram has approximately 500,000 influencers
  • More than 70% of the influencers believe that partnering with brands help them gain bragging rights and made them more authentic since a brand believed in them.
  • 92% of marketers in India are expected to launch at least one influencer campaign – source Warc
  • 45% of influencers receive approximately four proposals for campaigns every month – Source: Smart Solution 247

Influencer Marketing Definitions

  • Nano-influencers – social media users with 1,000–10,000 followers
  • Micro-Influencers – those with 10,000–50,000 followers
  • Mid-tier Influencers – social media personalities with 50,000–100,000 followers
  • Macro-Influencers – established influencers who boast 500,000 1,000,000 social media followers
  • Mega-influencers – social media powerhouses, close to the status of celebrities with 1,000,000-5,000,000 followers
  • Celebrities – personalities with over 5,000,000 followers

More Marketing Statistics

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