influencer marketing statistics

60+ Influencer Marketing Statistics 2019

These Influencer Marketing Statistics demonstrate the remarkable change in how brands engage with both influencers and their audiences.

Channel Influencer Marketing Stats

influencer marketing statistics instagram
  • 82% of marketers state that their company is currently advertising on Facebook – source: Relatable
  • 7 of 10 marketers agree that their Facebook Ads are getting increasingly expensive – source: Relatable
  • Instagram influencer marketing grew by nearly 40% in 2018 – source Klear
instagram marketing statistics channel
  • There are more than 558k influencers on Instagram who have more than 15k followers – source Influencer DB
  • 64% of consumers said they prefer watching videos when interacting with influencer content – source Rakuten
  • Facebook (89%), LinkedIn (81%), and Twitter (75%) are the three most used social media channels by B2B marketers – source: Blue Corona
influencer marketing engagement rates

Brands & Influencer Marketing Statistics

Influencer marketing will grow at an
exponential rate (projected at almost 40% annual
growth for the next five years – Altimeter Report

  • 63% of brands plan to increase their budget for influencer marketing.
  • 57% of companies already have an influencer marketing programme underway – source: Fashion Monitor
  • 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel – Source IM Hub
  • Only 3% of the surveyed companies rated affiliate marketing as their fastest-growing channel – Source IM Hub
  • 71% of marketers are aware of the FTC guidelines regarding Influencer Marketing.
  • 92% of marketers who tried influencer marketing found it to be an effective channel – Source: Linqia
  • 72.5% of marketers think they work with the right influencers – source – Relatable
  • 47% of brands have a dedicated team for influencer marketing – source Relatable
  • 94% of marketers think that ‘transparency and authenticity are key to influencer marketing success
  • 42% of marketers find the question of fake followers and bots as their main concern in influencer marketing.
  • Engagement is the most popular metric (90%), with clicks (59%), impressions (55%), conversions (54%), and reach (50%) following – source Linqia
  • 63% Intend to Increase Their Influencer Marketing Budget Over the Next Year
  • 30% of brands are running monthly Influencer Marketing campaigns – source: Relatable
  • The average brand budgets 32% of its influencer spend in the First Quarter – source IM Hub
  • 36% of marketers report there biggest challenge is finding suitable influencers willing to participate. – source: IM Hub

Consumers and Influencer Marketing

influencer marketing statistics
  • 30% would buy a product endorsed by a non-celebrity influencer – source Collective Bias.
  • Marketing induced consumer-to-consumer word of mouth generates 23% of internet visitors have already seen an influencer video with a product placement
  • 14- to 29-year-old age group, 60% have already visited an influencer’s YouTube channel
  • Engagement from micro-influencers is 60% higher than that of a traditional celebrity – source: Adweek
  • 92% of consumers trust online word-of-mouth recommendations, while only 33% of them trust online banner ads – Nielsen.
  • 61% of consumers interact with an influencer at least once a day – source Rakuten
influencer marketing statistics purchase
  • 56% of women follow beauty influencers – source Rakuten
  • 80% of consumers made a purchase recommended by an influencer by clicking on the link or image – source Rakuten
  • For 37% of consumers, authenticity is the most important thing about sponsored posts – source: IM Hub
  • Influencers get an average engagement rate of 5.7%, about double the engagement rate (203%) that brands were typically seeing for their own content – source BI Intelligence
influencer marketing statistics 2019

Budgets and ROI for Influencer Marketing

influencer marketing roi
  • For every $1 spent on influencer marketing, businesses are making $7.65 in earned media value – source IM Hub.
  • By 2020, influencer marketing is projected to become a $10 billion industry – source: Media Kix
  • Business Insider Intelligence has estimated that the industry will reach $5 to $10 billion by 2022.
  • 79% of brands will dedicate a budget to influencer marketing in 2019 – source: Relatable

Other Influencer Marketing Statistics

  • Over the past three years, Google searches for “influencer marketing” grew by 1,500%.
  • 37.3% of marketers are not sure how to set goals and consequently track/measure and understand results – source: Relatable
  • Four in five Instagram influencers are female – source Warc
  • Instagram has approximately 500,000 influencers
  • More than 70% of the influencers believe that partnering with brands help them gain bragging rights and made them more authentic since a brand believed in them.
  • 92% of marketers in India are expected to launch at least one influencer campaign – source Warc
  • 45% of influencers receive approximately four proposals for campaigns every month – Source: Smart Solution 247

Influencer Marketing Definitions

  • Nano-influencers – social media users with 1,000–10,000 followers
  • Micro-Influencers – those with 10,000–50,000 followers
  • Mid-tier Influencers – social media personalities with 50,000–100,000 followers
  • Macro-Influencers – established influencers who boast 500,000 1,000,000 social media followers
  • Mega-influencers – social media powerhouses, close to the status of celebrities with 1,000,000-5,000,000 followers
  • Celebrities – personalities with over 5,000,000 followers

More Marketing Statistics

Signup and get the latest canvas tools plus the latest innovation trends and breakthroughs 

Leave a Comment

Your email address will not be published.

101 free tools and resources

FREE EBOOK

Frustrated with your growth?

 

Enter your email and you'll receive the download in your inbox.

Discover the latest tools and resources that industry experts are using to grow their businesses.

FREE eBook 101+ tools and resources to grow your business

Scroll to Top