100+ Marketing Statistics 2024 – What Really Works

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These marketing statistics reflect the rapidly evolving digital marketing landscape, which has far-reaching managerial and strategic consequences.

One of the main trends I’m seeing in 2024 is the push towards creating more personalised and engaging content.

This change is happening because consumers now expect brands to offer more meaningful and relevant interactions.

For example, companies like Coca-Cola are using AI to tailor ads to individual preferences, which leads to higher engagement. Additionally, the rise of platforms like TikTok, where short, easily digestible videos are popular, shows how this type of content is capturing audience attention.

This trend is important because it highlights how businesses are working harder to connect with their audiences, which is essential in today’s competitive market  .

Another trend I’m noticing is the ongoing importance of search engine optimisation (SEO).

Even with the huge amount of content available online, SEO is still important for driving traffic and getting conversions.

For example, Airbnb has seen success by focusing on SEO, optimising for specific keywords and local searches to increase their visibility.

Google’s dominance in search makes it essential for businesses to invest in SEO. This trend continues because, despite the growth of social media, search engines are still the primary way people find products and services online.

The conversion rates from SEO show why it’s still a valuable part of marketing strategies today.

In addition to content and SEO, the rise of artificial intelligence (AI) in marketing is another key trend.

AI is changing how marketers do things like create content and interact with customers.

For instance, Sephora uses AI chatbots to recommend products based on what customers like, which improves the shopping experience and boosts sales. AI is also improving ad targeting, as seen with Facebook’s algorithms that adjust ads based on what users do online.

The increasing use of AI is driven by the need for more efficient and precise ways to reach and engage audiences. As AI technology advances, I it is becoming an essential part of marketing, allowing businesses to offer highly personalised experiences at scale.

Finally, the combination of mobile marketing and e-commerce is a trend that’s becoming more important.

More consumers are using their smartphones for shopping and interacting with content, which is why mobile ad spending is growing faster than desktop.

Companies like Amazon have made mobile shopping easy and smooth, helping them dominate e-commerce.

Social media platforms like Instagram are also making it possible for users to shop directly through their apps, showing how mobile and e-commerce are coming together.

I’ve noticed that more brands are focusing on improving their mobile presence to take advantage of these trends.

The rise of social commerce and the demand for seamless, personalised experiences across all digital platforms are pushing businesses to innovate in mobile marketing, making sure they meet consumers where they are.

10 Tops Tips for To Maximise Your Marketing

Focus on Short-Form Video Content: With platforms like TikTok and Instagram Reels dominating the scene, short-form video content is the way to grab attention quickly. Keep your videos under a minute to ensure maximum engagement and shareability. People love quick, digestible content, and this format is perfect for that.

2. Leverage AI for Personalisation: Use AI tools to create personalised experiences for your audience. Whether it’s tailoring ads, recommending products, or even generating content (note as an aid but make sure you add your own personal perspective), AI can help you connect with your audience on a deeper level. Personalisation isn’t just a trend; it’s becoming a necessity in today’s market.

3. Optimise for Mobile First: With more consumers shopping and browsing on their phones, your website and content must be mobile-friendly. Google’s mobile-first indexing means that if your site isn’t optimised for mobile, you’re going to lose out in search rankings. Focus on speed, responsive design, and a seamless mobile user experience.

4. Invest in SEO: SEO isn’t going anywhere, and it’s still one of the most cost-effective ways to drive traffic. Focus on optimising your content with relevant keywords, improving site speed, and building quality backlinks. Don’t forget local SEO if you’re targeting specific geographical areas.

5. Use Interactive Content to Engage: Interactive content like quizzes, polls, and calculators can significantly boost engagement. People love interacting with content that provides immediate, personalised feedback. This can also increase the time users spend on your site, which is great for SEO.

6. Build a Strong Social Commerce Strategy: With platforms like Instagram Shopping and Facebook Marketplace, social commerce is becoming a major player in e-commerce. Make sure your products are easily discoverable and shoppable on these platforms. Integrating social proof and user-generated content can also help increase trust and conversions.

7. Create Content with Voice Search in Mind: As more people use voice assistants like Alexa and Siri, optimising your content for voice search is crucial. Focus on long-tail keywords and natural language queries. Answering common questions your audience might ask can help you capture voice search traffic.

8. Test and Refine Your Email Marketing: Email remains one of the highest-ROI channels, but it’s important to continuously test and optimise. Experiment with subject lines, content formats, and send times to see what resonates most with your audience. Segmentation and personalisation are key to improving open and click-through rates.

9. Integrate Video into Your SEO Strategy: Video content can significantly boost your SEO efforts. Embedding videos on your website can increase dwell time, and videos are more likely to appear in search results. Make sure your videos are optimised with relevant keywords and include transcripts for accessibility and SEO benefits.

10. Stay Ahead with AI-Powered Ad Targeting: AI isn’t just for content; it’s revolutionising ad targeting too. Use AI tools to analyse user data and behaviour, allowing you to deliver more relevant ads to your audience. This can lead to higher conversion rates and a better return on your ad spend.

Content Marketing

Content marketing statistics highlight the increasing importance of creating valuable, relevant content that resonates with audiences. In 2024, businesses are heavily investing in content strategies that prioritise audience engagement, with a focus on video and interactive content. These statistics underscore the shift towards more personalised and meaningful interactions, which are key to building brand loyalty and driving conversions.

1. 65% of B2C marketers prioritise the audience’s informational needs over promotional messages. Source: Ahrefs 
2. 84% of organisations have a content marketing strategy. Source: WPBeginner 
3. 70% of marketers are investing in content marketing. Source: WordStream 
4. 76% of B2C marketers use how-to articles, followed by lists (55%) and news/trends (47%). Source: Ahrefs 
5. 85% of all blog traffic comes from organic search. Source: Ahrefs 
6. 70% of people prefer to get information from blogs rather than traditional advertisements. Source: Demand Metric 
7. 53% of marketers say that blog content creation is their top inbound marketing priority. Source: HubSpot 
8. 47% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep. Source: Demand Gen Report 
9. 91% of B2B marketers use content marketing to reach customers. Source: Content Marketing Institute 
10. Interactive content sees 52.6% more engagement than static content. Source: Mediafly 

SEO Marketing Statistics

SEO marketing statistics reveal the critical role of search engine optimisation in driving organic traffic and conversions. Despite the vast amount of content online, SEO remains a cornerstone of digital marketing strategies, with Google holding over 90% of the search engine market share. These statistics emphasise the need for businesses to invest in SEO to maintain visibility and competitiveness in search engine rankings.

1. Google holds a 91.53% share of the global search engine market. Source: Ahrefs 
2. 53% of all website traffic comes from organic searches. Source: WordStream 
3. 90% of web pages get zero organic traffic from Google. Source: WPBeginner 
4. 32% of all clicks go to the first result on Google. Source: WPBeginner 
5. SEO leads have a nearly 15% close rate. Source: Ahrefs 
6. 49% of marketers say that organic search provides the best ROI. Source: Backlinko 
7. Businesses that blog get 55% more traffic to their websites. Source: HubSpot 
8. 67% of clicks go to the first 5 results displayed in search engines. Source: WPBeginner 
9. 71% of marketers say using strategic keywords was their number one strategy for SEO. Source: WPBeginner 
10. 96.55% of pages get no organic search traffic from Google. Source: Ahrefs 

Social Media Marketing Statistics

Social media marketing statistics illustrate the growing influence of social platforms in consumer behaviour and digital advertising. In 2024, a significant portion of digital ad spend is allocated to social media, with platforms like Instagram and TikTok leading the charge. These statistics highlight the importance of leveraging social media for brand awareness, customer engagement, and driving sales through social commerce.

• The average social media user has accounts on more than 8 platforms. Source: WPBeginner 
• Annual advertising spend on social media is expected to reach over $220 billion by the end of 2024. Source: WordStream 
• Users spend, on average, around 2 hours and 29 minutes on social media every day. Source: WPBeginner 
• 45% of page clicks are attributed to PPC ads in search results. Source: WordStream 
• 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. Source: Buffer 
• 54% of social browsers use social media to research products. Source: GlobalWebIndex 
• 50% of marketers using Facebook see the platform as producing the highest ROI. Source: HubSpot 
• 83% of marketers believe the quality of social media posts is more important than quantity. Source: Sprout Social 
• 29. 91% of social media users access social channels via mobile devices. Source: DataReportal 
• 80% of B2B social media leads come from LinkedIn. Source: LinkedIn 

Video Marketing Statistics

Video marketing statistics show the dominance of video as a preferred content format for both marketers and consumers. With 91% of businesses using video as a marketing tool, it’s clear that video content is crucial for capturing attention and driving engagement. These statistics reflect the effectiveness of video in delivering messages quickly and compellingly, making it a vital component of any marketing strategy.

• 91% of businesses use video as a marketing tool. Sources: Wyzowl, HubSpot
• Short-form video is the top leveraged media format in marketers’ content strategies. Sources: HubSpot, Sprout Social
• 96% of marketers agree that the optimal length of a marketing video is under 10 minutes. Sources: HubSpot, Wyzowl
• Videos are the most popular content type, followed by blogs and infographics. Sources: Ahrefs, Content Marketing Institute
• 87% of video marketers report that video gives them a positive ROI. Sources: Wyzowl, Animoto
• 72% of customers would rather learn about a product or service by watching a video. Sources: HubSpot, Google
• 96% of people have watched an explainer video to learn more about a product or service. Sources: Wyzowl, Vidyard
• 36% of video marketers believe the optimal length for a marketing video is between 1 and 3 minutes. Sources: HubSpot, Wyzowl
• 88% of video marketers plan to increase or maintain their video marketing spend in 2024. Sources: Wyzowl, HubSpot
• YouTube is the most widely used video marketing platform. Sources: Wyzowl, Statista

Email Marketing Statistics

Email marketing statistics underline the enduring effectiveness of email as a high-ROI channel. Despite the rise of newer digital channels, email continues to be a preferred method of communication for consumers, particularly when it’s personalised and targeted. These statistics demonstrate the importance of ongoing optimisation and segmentation in email marketing to maximise engagement and conversions.

• 77% of ROI from email marketing comes from segmented, targeted, and triggered campaigns. Source: WPBeginner 
• For every $1 spent on email marketing, the average return is $44, giving an ROI of 4400%. Source: WPBeginner 
• 47% of marketers test alternate subject lines to optimise email performance. Source: WPBeginner 
• 41% of email views come from mobile devices. Source: WPBeginner 
• 15.8% of all emails go missing or are caught by popular spam filters. Source: WPBeginner 
• 99% of marketers agree that email marketing is crucial for their business. Source: HubSpot 
• 64% of small businesses use email marketing to reach customers. Source: HubSpot 
• 73% of millennials prefer communications from businesses to come via email. Source: WPBeginner 

Mobile Marketing Statistics

Mobile marketing statistics highlight the growing significance of mobile devices in consumer interactions and shopping behaviour. With a large percentage of digital ad spend now focused on mobile, businesses must ensure their content and websites are optimised for mobile users. These statistics reflect the shift towards a mobile-first approach in marketing, driven by the increasing use of smartphones for online activities.

• 93% of people use the internet on smartphones to discover local businesses. Source: Omnicore 
• 62% of all digital advertising spend was on mobile devices in the past year. Source: Omnicore 
• 70% of mobile searches lead to online action within an hour. Source: Omnicore 
• 58% of mobile users check their emails on their smartphones. Source: WordStream 
• 49% of consumers say they use their smartphones to shop online. Source: HubSpot 
• 66% of emails are read on a smartphone or tablet. Source: WPBeginner 
• 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase. Source: WPBeginner 
• Mobile ad spending is expected to reach $240 billion by 2024. Source: Statista 
• 75% of Americans take their mobile device to the bathroom. Source: Omnicore 
• 61% of users are unlikely to return to a mobile site they had trouble accessing. Source: Omnicore 

General Digital Marketing Statistics

• Digital ad spend worldwide is projected to grow to $526 billion by the end of 2024.
• • Source: WordStream 
• The SEO industry is expected to be worth nearly $90 billion in 2024. Source: WordStream 
• 62% of all advertising last year was online, with an expected increase in 2024. Source: WordStream 
• 78% of companies have a dedicated content team. Source: Content Marketing Institute 
• 60% of marketers create at least one piece of content each day. Source: Content Marketing Institute 
• 90% of businesses have a digital marketing strategy. Source: HubSpot 
• 79% of companies use social media for content marketing. Source: HubSpot 
• 52% of all internet traffic in 2024 will be from mobile devices. Source: Statista 
• 53% of marketers say blogging is their top content marketing priority. Source: HubSpot 
• 88% of B2B marketers use content marketing as part of their strategy. Source: Content Marketing Institute 

Pay-Per-Click (PPC) Advertising Statistics

PPC marketing statistics showcase the effectiveness of pay-per-click advertising in driving targeted traffic and conversions. With PPC ads accounting for a substantial portion of search engine clicks, they are a vital tool for businesses looking to reach specific audiences quickly. These statistics emphasise the need for careful management and optimisation of PPC campaigns to achieve the best return on investment.

• 45% of page clicks in search results are attributed to PPC ads. Source: WordStream 
• The average click-through rate for Google Ads across all industries is 6.11%. Source: WordStream 
• 50% of people are more likely to click on a mobile ad than a desktop ad. Source: HubSpot 
• PPC visitors are 50% more likely to purchase something than organic visitors. Source: WordStream 
• The total search ad spend in 2024 is projected to reach $132 billion. Source: Statista 
• The average cost per click across all industries is $4.22. Source: WordStream 
• 77. 33% of digital ad spending goes to social media advertising.
• • Source: Hootsuite 
• 70-80% of people completely ignore paid digital ads. Source: SmallBizGenius 
• 96% of Google’s revenue comes from Google Ads. Source: Techjury 
• 75% of people say online ads make it easier to find what they’re looking for. Source: WebFX 

Conversion Rate Optimization (CRO) Statistics

Conversion rate optimisation (CRO) marketing statistics reveal the impact of optimising digital touchpoints on conversion rates. Businesses that focus on improving their landing pages, forms, and user experiences often see significant increases in leads and sales. These statistics underscore the value of continuous testing and refinement in enhancing the effectiveness of digital marketing efforts.

E-commerce Marketing Statistics

E-commerce marketing statistics indicate the ongoing growth and importance of online shopping in the global economy. As more consumers shift to online purchasing, businesses must focus on providing seamless, personalised e-commerce experiences. These statistics highlight the need for strong digital marketing strategies that integrate social commerce, mobile optimisation, and personalised content to drive online sales.

• 54% of consumers say they want to see more video content from brands they support. Source: HubSpot 
• 71% of customers believe that online reviews impact their purchase decisions. Source: BrightLocal 
• 59% of consumers prefer to buy new products from brands familiar to them. Source: Invesp 
• 50% of people are more likely to shop with a business they can message directly. Source: Facebook IQ 
• 45% of global consumers use social media while shopping online. Source: GlobalWebIndex 
• 80% of customers are more likely to purchase from a brand that offers personalised experiences. Source: Epsilon 
• 75% of consumers expect a consistent experience wherever they engage with a brand, whether it’s on social media, in person, or online. Source: Salesforce 
• 30% of all e-commerce sales will come from social media by 2025. Source: eMarketer 
• 47% of global internet users aged 16 to 64 purchase products or services online weekly. Source: DataReportal 
• 90% of consumers say video helps them make buying decisions. Source: HubSpot 

AI Marketing Statistics

AI marketing statistics highlight the transformative impact of artificial intelligence on marketing strategies. From content creation to ad targeting, AI is enabling marketers to deliver more personalised and efficient campaigns. These statistics reflect the growing adoption of AI technologies in marketing, driven by the need for better precision and scalability in reaching and engaging audiences.

• 61% of marketers say AI is the most important aspect of their data strategy. Sources: Salesforce, Gartner
• 40% of companies are using AI to improve customer experience and predict customer needs. Sources: Deloitte, PwC
• 80% of businesses believe that AI will revolutionise marketing by 2025. Sources: Forrester, McKinsey
• 72% of successful companies use AI to optimise their marketing efforts. Sources: Harvard Business Review, MIT Sloan
• AI-powered campaigns are expected to reduce customer acquisition costs by up to 50%. Sources: Accenture, Gartner
• 63% of marketers are planning to increase their AI budgets in the next three years. Sources: PwC, Deloitte
• 47% of digitally mature organisations have a defined AI strategy for marketing. Sources: Forbes, Accenture
• AI-driven marketing is expected to contribute to a 30% increase in revenue for those adopting it early. Sources: Gartner, Forrester
• 68% of consumers expect AI to improve their shopping experiences by offering more personalised recommendations. Sources: Salesforce, Harvard Business Review
• 48% of marketers use AI to analyse customer data and derive insights for future campaigns. Sources: MIT Sloan, PwC​⬤

Resources To Help Plan Your Marketing

• Customer Persona
• Marketing Growth Canvas