Ab Tasty An Ab Testing Tool

AB Tasty Tool Review

AB Tasty is a start up tool that helps marketers create a unique user-experience for consumers, all while increasing your conversion rates through A/B testing and content personalisation.


The interface is easy to use, navigation is intuitive and your data is presented well. As an example, you can easily compare different page designs effortlessly. No technical skills are required.

Designed for e-commerce sites, as well as media publishers and lead generations, this helps your business generate more income and boost conversion rates through personalisation, user engagement and A/B testing.

Users can easily modify pages and create new designs by using the visual editor along with a unique library of widgets.

As well as this, you’ll be able to gather real-time customer data that you can use to inform data-driven changes that’ll make all the difference.

The platform allows you to easily test different ideas and quickly find out what works best for your business. The result? Enhanced user experience and increased profitability without requiring the help of IT professionals.

Key features of AB Tasty

The dashboard presents all the data you need in a simple visual format without missing any of the detail. You’ll be able to access everything from heat maps through to KPI data yielded from small modifications you’ve made.

  • A/B and Multivariate testing
  • Content personalisation
  • Quick testing
  • Audience segmentation
  • Advanced targeting
  • Nudge engagement
  • Analytics report automatically calculates the statistical reliability indicators and confidence intervals for easier decision making
  • Heat-map indicator helps to understand users interests while identifying areas of a page that need optimising.
  • Data visualisation tool that smartly displays meaningful test results
  • Supports: websites, CMS and apps
  • Attentive customer support team

AB Tasty is the conversion optimisation tool of choice for numerous international brands, such as Cartier, HP and McDonald’s.

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More Resources for Startups and New Ventures

Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service.

Being unique and competitive though isn't just about your product though.

Let's face it, it isn't hard these days to copy a product or service!

What is hard is to replicate a business model - the unique capabilities you develop that set you apart.

I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey:




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