Julius is an advanced influencer research, management & analytics solution. Key services include Influencer search & discovery & campaign management.
These influencer tools are to help you with your influencer marketing. Influencer marketing, though, can take up a lot of your time. Because of this, I’m going to share with you the best time-saving influencer outreach tools to help you achieve results faster and more efficiently.
Social influencers are the thought leaders of the digital world that have amassed impressive, loyal followership that trusts their opinions, their recommendations and that use them as sources for the best, more informative content.
They can be anything from micro-influencers with under 100k followers to huge influencers, known worldwide, with millions of followers. Whatever their size, though, there’s one main thing they have in common: they hold influence over their audiences.
Influencers can help you in multiple ways, such as:
- Get more traffic by sharing your content
- Get high-quality backlinks when they link to your content on their website and blog
- Get more traffic by guest blogging on their blogs or vice versa
- Increase your own influence
- Get more fans and followers on social media
- And much, much more!
Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole.
Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers so that they will write or Tweet about their products and promotions.
But to find the right influencers you need to use the right influencer tools. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics.