optimizely ab testing tool

Optimizely AB Testing Tool

Optimizely, the world’s leading experimentation platform, boosts your businesses’ conversion rates almost instantly by running A/B Tests, Split Tests or Multivariate Testing.


With Optimizely, your business will be able to experiment until its heart content. From marketing and growth through to product and engineering, Optimizely will be able to support your ambitious ideas.

Customer service is becoming more important than ever. If you have a website that ensure a clean, user-friendly experience, then you are sure to increase your conversion rates.

Not only this, but consumer behaviour is constantly changing. Without keeping on top of it, you’ll soon find yourself losing out on conversion rates. Not to worry, though, as Optimizely allows you to track these small changes, allowing you to making important changes to your design to ensure your conversion rates keep improving.

With Optimizely, you can easily improve your chances of converting leads, gaining subscribers, and more, all through simple, calculated adjustments to your online presence. The platform is suited to companies of all sizes, although, the pricing for this platform might deter some smaller businesses.

A better experience leads to a better relationship with your customers, which, in turn, leads to optimal conversion rates.

Key features of Optmizely

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Predictive Analytics
  • Simple Visual Editing
  • Mobile Web Compatible
  • A/B and Multivariate Testing
  • Multipage Testing
  • Campaign Management
  • Analytics Integration
  • Test Scheduling
  • High quality customer support

Optimizely is the conversion optimisation tool of choice for numerous international brands, such as IBM, Sky and Ebay. This AB testing tool allows you to make the most of your current marketing strategy. It helps maximise user experiences on the website through its efficient analytics. This particularly helps you to determine what’s good and what’s bad for your website. You can reduce the bounce rate, drive more traffic, increase on-site time and much more.

Try Optimizely

Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

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