Web Analytics

Web Analytics tools are an essential part of marketing. In the first place, you need to understand how customers are interacting with your brand at different stages of the buying process. Second, understanding how and when they buy gives you insights into customer behaviour. Thirdly, not all customers are the same. Therefore, you can need to segment and determine what communications to offer different customers based on their behaviour.

Analytic tools help you to turn data into insights. Get to develop better customer profiles, understand what is the most effective way to convert customers and more. Furthermore, by using the right metrics you can track your performance. For this reason, marketers can these web analytics to track web, social and sales funnels. The data from these tools offer the chance to also analyze competitors. Combing data then provides a rich tapestry of information that can inform and provide insights for growth.

Benefits of Web Analytics

Innovation is necessary for every company to survive. Often the threat is not from other bigger competitors but from smaller agile players that enter the market and disrupt it.

Data analytic tools are a cornerstone of marketing and innovation. In particular, big data mining can now reveal untapped market opportunities. These opportunities might form the basis for new products, services or even business models. However, competitors who are also able to mine data will compete for these opportunities.

The benefits of data are many. Increasing the quality of sales leads, improving the quality of sales leads, improving prospecting list accuracy, territory planning, win rates and decision-maker engagement strategies are all areas where data is making a contribution to sales today.

In marketing, data is providing insights into increasing conversion rates, prospect engagement, conversion rates, revenue and customer lifetime value. Big data also provides insights into how to lower the Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and manage many other customer-driven metrics essential to running a cloud-based business.

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