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CustomerLabs is a platform that organizes and makes sense of large sets of data without the need for a full-blown department of data scientists.

The predictive analytics and machine learning based algorithms suggest different customer segments to target. These segments aren’t just built on the usual demographics though. Instead, they are built on interactions and measuring and tracking other variables such as web activity, interests, frequency of visit and the like. This information is fed back into the campaigns in near real-time, making them more effective.

Customerlabs – Action Recorder is an alternative to using Google Tag Manager. No-coding is required and it is easy to use.

Action Recorder

Action Recorder is a no-coding Tag Manager to let you track anything on your website without developer assistance.

Track conversions, Button clicks, added to carts, purchase made, product viewed, In-app events like clicks, form submits, URLs without coding. Once tracked send that data to Google Analytics, FB Pixel, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Segment, Google Adwords with a flip of a button.

More Resources for Startups and New Ventures

Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service.

Being unique and competitive though isn't just about your product though.

Let's face it, it isn't hard these days to copy a product or service!

What is hard is to replicate a business model - the unique capabilities you develop that set you apart.

I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey: