google analytics tool

Google Analytics – The Essential Web Analytics Tool

Google Analytics (GA) is one of those essential tools you need to understand data about your customers. First of all, you want to know the demographics of your visitors, what pages are performing, how much organic traffic your site receives…There are so many essential pieces of data that Google Analytics provides.

  • Most marketers and product managers have some level of familiarity with GA. If your team is already comfortable with the platform, it’s a good idea to use it.
  • GA can be set up in minutes and won’t impact the performance of your site. It’s a good option to centralize data and track historical performance before you have the bandwith to dig deeper into it.
  • It has powerful features for blogs and E-commerce websites (revenue tracking, goals, behavior flows, etc). Depending on the complexity of your business and how far you want to push it, it might be enough.
  • If Search and/or AdWords are important acquisition channels for your business, you’ll need to use GA to get richer insights (it’s actually mandatory 😉).

Google Analytics though allows you to do much more than look at isolated metrics. Although a bit more advanced you can create dashboards that pull in your main website data and give you key snapshots of your website performance.

As an example, by using filters, segments, reports, and dashboards you can take Analytics to another level. You will find below a free list of Analytics dashboards you can import into your account and use straight-away.

What Are Google Analytics Dashboards

The GA Dashboards are collections of widgets that allow you to quickly visualize the data about your website. You can have up to 20 dashboards with 12 widgets in each for each view/property in your Google account. Each view/property includes a default dashboard to get you started.

To access your dashboards, click on Dashboards on the left side menu of your main account view.

Shared Dashboards To Import

There already some incredibly useful pre-built dashboards you can import into your Analytics account. This saves you a lot of time and gives you some essential easily views to analyse your data.

Whenever you find a shared dashboard, all you have to do is click on the link while logged in to your GA account, choose the property you want to add the dashboard and then you are all set.

The following is a list of free shared dashboards you can import:

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How To Improve Your SEO

There are four steps to improving your SEO:
  1. Optimize your site and improve quality and relevance of your content.
  2. Optimize your content for rich snippets, interlink and group together relevant knowledge on your site.
  3. Build links - promote your content through social and outreach.
  4. Build an email list to improve repeat visits to your site.
To achieve this you need to use the best SEO tools and the best SEO tips. Enjoy and if you have questions then please content me.

More Resources for Startups and New Ventures

Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service. Being unique and competitive though isn't just about your product though. Let's face it, it isn't hard these days to copy a product or service! What is hard is to replicate a business model - the unique capabilities you develop that set you apart. I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey:

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