Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products or services. Publishers find a product they like, promote it to others and earn a piece of the profit for each sale that you make. Startups can use affiliate marketing platforms and tools to recruit their own affiliates.

Why use affiliate Marketing?

In the first place, affiliate marketing tools can help you grow your business. Affiliates have substantial audiences that match your target audience. Rather than start from scratch, you can immediately hit a sizeable audience. the money you would normally have used on advertising is in essence used as commission. Sometimes, affiliates have to go through an affiliate network to even be able to promote the product.  For example, this happens if the merchant only manages their affiliate program on that network. As an example, the biggest affiliate network, by far, is Amazon. Their Amazon Associates affiliate program lets you promote any item that is sold on their platform.

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