Video Marketing Tools

Video marketing essentially is how you market videos to get in front of your target audience. That sounds easy. It isn’t.

What is video marketing?

In the first place, getting your video to rank and be seen on YouTube means you need to optimize everything. Marketing videos involves planning your strategies and tactics to integrate videos into your marketing campaigns. If a photo’s worth a thousand words, then how much more valuable is video?

Without good tools, no craftsman can fully do their job. For this reason, you need to use the best tools that can save you time and get results.

What are the best video marketing tools?

Marketing your videos involves building customer rapport and promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

Benefits of Video Marketing

There are lots of benefits of marketing your videos and doing it well.

  • Video helps you connect with your audience.
  • Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can affect search rankings), and driving traffic to your site.
  • Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
  • Video content accounts for over 74% of all online traffic. Your customers love video.
  • Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.
  • Four times as many customers would prefer to watch a product video, than read product description.
  • Do you like money? Then consider this: after watching a video, customers are 64-85% more likely to make a purchase.

VidIQ

vidIQ the video marketing tool for startups

VidIQ unleash your video marketing potential and build a loyal audience of consumers with tools that ignite your fan base.

TubeBuddy

tubebuddy video marketing tool

TubeBuddy optimise and grow your YouTube channel. Make your daily workflow effortless with feature rich tools and analytics.

Socialblade

social blade

Social Blade provides you with global analytics for any YouTube or Twitch content creator. Find keywords and content to maximise your views.

Powtoon

powtoon video marketing tool

Powtoon is better than Video! Engage, explain and sell with impact using just a short, simple Powtoon. They’re proven to be more effective than any other form of video or text communications.

WeVideo

wevideo the video marketing tool for startups

WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.

VideoScribe

videoscribe video marketing tool for startups

VideoScribe is an easy to use video tool for making animated whiteboard videos. VideoScribe is easy, quick and inexpensive. You can create a great video in no time!

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