Recently, SEO has become a major focus and we have witnessed masses of SEO tips and hacks being published. However, when you start diving into the sources and advice, there are often conflicting views.
As a result, it becomes hard to figure out what information to trust and what to actually do.
I’m going to share some of my best SEO tips to increase organic search traffic.
SEO is a habit, not just a one-off exercise. As an example, you need to check at least weekly which pages bring you the most traffic and then progressively improve them (get more backlinks, improve quality…) to move it further up on Google search results.
Even if you implement just a few of the best SEO tips, you will improve your search results.
HOW SEO IS CHANGING
For many industries, the customer journey starts with searching online. As an example, for Retail the majority of searches are organic. Although Retail is an obvious place to search for products, BtoB has also changed and search is a key factor in how buyers start their search for solutions.
However, there are significant challenges for SEO going forward:
- Google, the largest source of traffic on the web, free and paid, is becoming a walled garden. Google is focused on keeping people on their own properties. They are now an answering service, collecting snippets and presenting complete answers or services, e.g. book a flight.
- These answers result in a loss of clicks through to a website. Otherwise known as ‘Zero clicks’. As Zero click queries continue to grow, Marketers will need to find ways to ‘nudge’ consumers to maintain and grow organic traffic to their website.
- As a result, organic traffic has reached its peak and will decline.
- For these reasons, organizations need to shift their investments in product, content, and brand and redeploy them.
Despite this, there are still plenty of opportunities to increase your search traffic. These are some of the best SEO tips to achieve your goals.
1. SCHEMA, RICH SNIPPETS AND THE FEATURED SNIPPET.
The internet is slowly changing and becoming more structured.
If you think of a normal web page of a recipe, it is full of text. However, there is no way of knowing which part of the text is the main description for the recipe, what part of the text has the ingredients and what part has the instructions.
If you now add ‘tags’ or schema to the text you could help point out which parts relate to different parts of the recipe, the title, ingredients, instructions, cooking time…It becomes easier for search engines to identify what the page is about.
This is done through schema. Schema is essentially a standard practice that provides a method for search engines to identify different types of content and their structure
If you got to schema.org you will see a full breakdown of how different types of content can be identified using schema tags.
These tags are often referred to as rich snippets.
Rich Snippets is the term used to describe structured data markup that developers add to their code, to allow search engines to better understand what information is contained on each web page.
Why Use Rich Snippets?
Well, when you search for a review, the articles that use structured data rank higher in search engine results.
You can see the results in the search.
However, there is another trend that is changing the landscape of SEO, the Featured Snippet.
What is a Featured Snippet?
“When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”
A Featured Snippet, or Answer Box, is pulled in from a high ranking page and provides a quick answer to the question.
A Featured Snippet appears at the top and displays information that has been pulled from a web page. In the example above, it has been pulled from https://goinswriter.com page.
What are the different types of Featured Snippets?
There are different types of featured snippets:
An Ahrefs study found that search queries with the following words have a better chance of getting featured:
How do Featured Snippets affect search results?
Initially, a lot of SEO experts were worried that featured snippets would reduce the click-through rates to the pages. Fortunately, this is not the case. In fact, the opposite is true. This is one of the best SEO tips to improve organic traffic for existing content.
1. Increase In Traffic.
Having a featured snippet dramatically improves the click-through rate.
Ahrefs analyzed 2 million featured snippets and found that for the SERPs with them, 8.6% of all clicks go to the featured snippet.
HubSpot research has shown that content with a featured snippet gets a 2X higher click-through rate.
2. Increase In Conversions.
If you are answering a question, and are seen as being trusted and the main ‘authority’ article, then it comes as no surprise that you will improve conversions rates. As noted by Kristian Diekhoner in his book The Trust Economy, trust matters when it comes to people buying products or services.
3. Increase In Website Authority.
There are lots of different factors that go into Google trusting your site. The more website traffic you get and the longer people spend are two factors that relate to Featured Snippets. A well-written article that answers a question and is a Featured Snippet will result in a better authority ranking.
4. Increase In Brand Awareness.
Inevitably, if you getting your content in front of more people it will result in more brand exposure. Something to consider then is how well you match which questions to focus on when trying to rank for a Featured Snippet.
Now, this may seem counter-intuitive but a lot of sites that rank for a featured snippet aren’t using rich snippets! In fact, Gary Illyes, at Google, has said that structured data has nothing to do with ranking in the Featured Snippet.
What factors affect Featured Snippets?
Ahrefs found that 99.58% of featured snippet pages already rank in the top 10 SERPs in Google for a particular search query.
If you already have a page #1 ranking keyword and get turn this into a featured snippet you can get more traffic. Alternatively, if you aren’t ranking on page #1 you still could become a featured snippet.
How Do You Rank For a Featured Snippet?
How do you rank for a featured snippet?
Despite a lot of research, there is no exact science to getting featured. However, there are some clear factors that help you to rank on a featured snippet.
Below are the best ways to start to get started with your featured snippet strategy and tactics.
A quick recap on what we know:
- Featured snippets are focused on questions.
- There are words that feature more often than others for a featured snippet, e.g. best, vs, recipe (see above).
- Content should be placed well structured.
- For paragraphs, your answer should ideally be in the first paragraph.
- For lists, Google often pulls through structured headings.
9 BEST SEO TIPS FOR FEATURED SNIPPETS.
9 BEST SEO TIPS TO HELP YOU RANK AS A FEATURED SNIPPET
- Tip #1: Harness Your Existing Content
First of all, check to see if you have any existing content that is a featured snippet. Use SEMrush (they have a free 7-day trial) and go to Organic Research. Then, just click on the “Featured Snippet” on the bottom right-hand side of the page.
Your first point is to protect and optimise this content.
You can also use SEMrsuh to enter your competitors and see what they featured snippets they rank on. The next point is to make a note of where you overlap and then use this to optimise your content and steal this spot.
- Tip #2: Use Google to understand the top questions
One of your goals should be to find out what questions your customers are asking. As an example, I typed into Google “what are the best social media tools?”. The featured snippet was from Buffer. However, underneath you had a list of related questions.
You can find out the top question that customers are asking. Not only that, but you also get to understand what content your competitors are using to rank on that question.
Another great tool to find out what questions people ask is to use Answer The Public.
- Tip #3: Use Answer The Public
Answer The Public is one of my favourite tools for finding questions. They make it easy and break the questions down into visuals and tables. The visuals show you a wheel of questions broken down by what, who, how…
- Tip #4: Keyword Research
Ahrefs is one of the best SEO tools on the market. Using their Keyword explorer you can quickly enter some search terms and then find out the difficulty the questions related to that keyword.
- Tip #5: Use SerpStat to find keywords and featured snippets
Serpstat is an ideal tool to use to find featured snippets. First of all search on a keyword. Then simply filter on 'Featured Snippet'.
What you can find from this search are the keywords that Google uses with a Featured Snippet.
- Tip #6: Produce an article that answers a lot of questions in a logical order
Once you've done your research you can put together a list of questions that logically fit together. As an example: what is an SEO tool, what are the best SEO tools, what are the different types of SEO tools…you get the idea!
What you are doing is helping a reader answer their questions in one place and provide tight relevant content rather than too much padding out of content.
- Tip #7: Use sequencing to improve results
Research shows that the majority of featured snippets use some sort of ordering e.g. Step 1, Step 2, Step 3 or Rule 1, Rule 2, Rule 3.
You can these by using headings. However, your headings need to be in a logical order. As an example, if you have a main topic as a H2 heading, then the sub-headings should be H3 not H4 or H2.
- Tip #8: Stay within the recommended word count
Featured snippets should have no more than 52 words between 40-50 words. If you are aiming for a paragraph remember to place this after your initial headline.
- Tip #9: Create a section of your site or blog dedicated to questions
Increasingly websites are using How To sections and some blogs have this as a category.
2. BOOST EXISTING CONTENT.
On most websites, a few pages account for the majority of the traffic. It follows the familiar pareto effect, not necessarily 80/20 but it is likely that a few pages account for the bulk of the leads.
However, when using an SEO tool like Ahrefs, you can quickly analyse content on your site that could be pushed higher up the search engine rankings. Here are the best SEO tips to help boost your existing content.
Step 1: Identify the articles to boost.
Ideally, you are looking for content that is on page 2 or three. In Ahrefs this would mean that its shows as being in position 10 – 25, depending on the search term.
Step 2: Pick up to 10 articles.
Once you have got your results you want to pick the ones with the highest volume opportunity that can be boosted. Initially, choose ten to work and then schedule them for a makeover.
Step 3: Identify how to improve each post.
Each post will probably need different treatment to improve the ranking. There can be a host of reasons why your post isn’t on page one so you need to examine each page based on the following:
- Backlinks – do you need more backlinks?
- Structure – does your content need Onpage SEO work, more structure e.g. table of contents, more internal links, shorter paragraphs.
- Quality – Does the overall quality of the post need improving? Improve the quality of the content – revisit your article and then check the quality of top-ranking pages. What can you improve?
Step 4: Track your results.
An ideal way to do this is to have a spreadsheet and then on a weekly basis see if your tactics to improve your posts have improved.
If you have some posts that have high volume potential you should see an overall increase in your website traffic.Back To Top ↑
3. UPDATE OLD CONTENT AND REPUBLISH.
What type of content needs updating?
Every website should have a blend of content. Some content needs to be topical and but also will have a time reference, examples are reports, statistics, trends for…
You will, of course, have noticed the growing trend to add a year into the title. As an example, the best SEO Tools 2025. While this signals that a post is up to date, you do need to update it every year to make it relevant.
What is evergreen content?
The other sort of content you can produce is called evergreen. In other words, this content doesn’t change much, if at all.
Below are some common evergreen formats you may consider creating:
- Concepts that relate to your market.
- What is…
- How to guides.
- Case studies.
- Glossary of terms.
How to update your content.
Here are a few of the best SEO tips to help you quickly update your content.
Step 1: Identify the posts that need to be updated e.g. statistics (YEAR).
A simple way to do this is if you use WordPress is to go into your posts and add in the ‘YEAR’. This should bring up all the posts where you have used a year in the title.
Check as well for other posts e.g. statistics.
Step2: Update the content.
Remove any old or broken links, change any references that define the post a year and then update the content and give the page a refresh if needed. Add extra content and make it more relevant.
Step 3: Republish and Change the date.
Then you can republish your content and bring to the front of your blog and make it more visible. Some blogs use a WordPress plugin which changes the publish date to the last modified date.
Since a Google ranking factor is the age of the post this can improve your traffic to your site.Back To Top ↑
4. BUY A WEBSITE OR EXPIRED DOMAIN.
There are two types of site you can buy to help you boost your inbound links and therefore your traffic.
- Expired domains
- Existing website
What is an expired domain?
An expired domain is where the website was previously registered by a person or business, however, they have not renewed the domain and so it can be purchased by other people.
How to buy expired domains.
You can buy expired domains from the following places:
What are the benefits of buying expired domains.
Expired domains already have a backlink profile and domain authority that you can leverage for your own site.
Use the expired domain you purchased and 301 redirect it to your main site.
This will pass some of the link benefits and authority of the expired domain to your site immediately.
Another way to use an expired site is simply as your start point. In other words, it becomes your main site and you build your content using the domain. The months it takes to create any authority disappears and you have an immediate higher base point to start.
Buying Existing Websites.
You can buy an existing website that has an established set of content and links associated with it. These sites are more expensive than expired sites because they have existing traffic and content that you can import.
A good site that has relevant content will cost between $5k – $10k. What you can expect from this price is a site with 200 plus linking domains and 10k plus traffic a month.
Where to buy existing websites.
How to decide on the right website to buy?
- Buy content that is focused on your niche. This will reinforce your existing content and SEO keywords.
- Check to see the number of overall backlinks and linking domains. Aim for a 20:1 ratio or lower.
- Ideally, you want to have a minimum of 100 linking domains if you want to change your domain ranking and traffic.
- Check weekly and monthly traffic. You ideally want around 10k+ of unique visitors.
For many businesses and in fact bloggers buying an existing blog that is no longer maintained is an ideal solution to get more traffic and grow quickly.
What tools to use to check websites traffic and domain ranking.Back To Top ↑
5. CLUSTER TOPICS
What are topic clusters.
Topic clusters are a way to demonstrate your knowledge and authority on a subject. They also are an ideal way to accelerate your ranking.
The goal is to create a pillar content, otherwise known as cornerstone content. This is a high volume, and probably, a competitive word you want to rank for.
As an example, one of my clients, Gravy For The Brain, needed to rank on page one for “how do I become a voiceover”. I used this strategy to get them on to page 1 for a lot of keywords as well as “how do I become a voiceover” – check it out and the structure of the pages (not posts) that I put together. Out of all the best SEO tips I discuss this is the one that to focus on.
What are the benefits for SEO of using topic clusters.
- Authority – your hub page and it’s related topic cluster content combine to give your pages a higher level of authority.
- Audience- topic clusters help your audience by giving them more information in a structured way.
How to create topic clusters.
Step 1. Choose a high volume keyword you want to rank for.
There probably are lots of words you want to rank. However, this is about focus and building a cluster. In other words, staying on one topic.
Research and choose a competitive word. You now need to write a very high-quality article on this subject. You need it to wow people so that it is link-worthy.
Step. 2 Identify questions and problems you customer is searching for.
Identify ten to fifteen problems that your buyer persona has. Use surveys, run interviews, and do some secondary research within online communities as needed to gather the data.
Step 3. Research related keywords and questions.
Match your problems to keywords. Then pick the top research-related questions and keywords by volume. No narrow down to 15+ that have a high volume and relate to each other.
Structure them and link them together so that they form a series or guide or way to follow each other.
Step 4. Structure your content.
A good way to structure the articles is this:
The final step is to link your main page to its supporting articles and to link the supporting articles to your main page. (It’s worth linking the supporting articles to one another if they are relevant.)Back To Top ↑
6. SEO Competitor Analysis.
There is nothing new about doing a competitive analysis. The problem is that people don’t do it much or do it badly.
How to do an SEO competitive analysis.
The following steps will help you to create a competitive analysis and then maintain it so that you can track your competitors.
Many of the best SEO tools do have competitive tracking tools. However, for the sake of this guide, I will explain how to do it from scratch.
Step 1. Create a list of competitors.
How many competitors? This varies by industry and how big a team you have in marketing. Ideally, you want around 10 competitors as a start point, but I’ve known bloggers do well just by using 3-4 competitors and then cycling through different ones as they scaled their blog.
Choose one competitor and then enter their details into an SEO link analysis tool like Ahrefs or Open Site Explorer.
In the image below I’m analyzing a competitor site for one of my clients.
By looking at the pages and domains linking to sailingtoday.com I can identify sites for outreach and guest posts.
As an example:
Step 4. Review and repeat.
Things change. Regularly review who your competitors are. Set a schedule to do a competitor analysis once a month. My advice would be to relate your competitor search to the clusters you have identified as important to your business. That way they will reinforce your workflow and activity to achieve the same goal.Back To Top ↑
7. Create SEO Link Magnets.
Having identified your clusters you want to create high-quality content that can be used to gain links.
Step 1. Select The Type Of Content To Produce.
In a study conducted by the Content Marketing Institute, they list the types of content that attract the most links.
As well as the listed types of content from the graph above, here are some more ideas.
- Video tutorials.
If you look at ‘top content’ for a site you can see this holds true.
In fact, the image below shows that some of the top pages for the Content Marketing Institute are stats and research.
The key to getting high-links isn’t though by creating a random set of infographics or reports.
Let’s revisit the idea behind a cluster. You want to develop a high level of links across all of the cluster.
The first step is to focus on WHO you want to link to you. so the formula is Cluster + High-Value Content + Type of Content + Target Audience = Links. I know this isn’t science but it helps to focus the attention.
As an example, if you produce an infographic here is a top-level list of links you want:
- Infographic publishing sites – a list by Piktochart.
- Potential customers/your target audience.
- Outreach to other blogs that overlap with your audience to see if they will list/post it.
- Mention it in a guest post related to your topic.
- Industry/market online magazines/publications.
Step 3. Produce the content.
I think the best and top quality content these days comes from your own research. Be creative and spend some time mapping out your ideas and what type of content you can produce that will wow people.
Step 4. Promote it.
Putting a small budget against your link magnet at the same time as outreaching and guest blogging will increase the shares and awareness for the content as well as encourage links. Use Facebook ads to target your ideal audience.Back To Top ↑
8. Marketing Persona Questions.
What are persona questions? For more information about what is a marketing persona see the marketing persona canvas.
Some of the benefits to understanding questions your audience are asking:
- Expertise – it positions you as an expert if you are able to answer those questions.
- Inspiration – find new content and inspiration for posts.
- Trends – understand new trends and issues.
Step 1. Find the questions.
A good source used to be Linkedin Questions but that service was closed. Two excellent sources for questions are:
FollIf we use supplements we can see what the top questions are.
There are lots more questions. But it is easy to understand the top question and there is a heap of great information in the answers.
You can produce content around this, use the information in the answers plus conduct some of your own research.
In the sidebar you can also see sub-topics – this relates nicely to the principle I mentioned earlier of creating clusters based on sub-topics.
#2. ANSWER THE PUBLIC
One of my favourite tools is to answer the public.
Enter any keyword and it maps out visually all the questions.
You can output the questions as an image and as a spreadsheet (csv format).
Another way to get more questions is to take a question and add it to Google. You are then given a list of related searches.
Step 2. Research Search Volumes and Difficulty.
The next stage is to look at the search volumes for the questions we have found.
Create a list of questions and then either import them into Ahrefs or use Google Adwords.
Step 3. Create your content
Some questions naturally relate to different styles of content.
As an example, how question relate to guides, what questions often relate to checklists…Back To Top ↑
9. Press Requests.
Journalists are short on time. They have to rely on sources of knowledge as well to validate information or get an expert opinion.
The critical part of this is timing. Normally, journalists need a quick turnaround.
As an example, if you are already an expert in your field then you can be called upon to provide further information, facts/statistics and/or an opinion.
The benefits of doing this is that will be rewarded with a high-value backlink Other benefits include a substantial increase in traffic and exposure. This is one of the hottest and best SEO tips for 2020.
Step 1. Sign up for Journalist alerts.
Here are a few places where you can sign up for some journalist alerts.
- HARO (free service)
- Gorkana (paid service)
- Muck Rack (paid service)
- Press Quest (UK free service)
- #PRrequest (hashtag used by journalists)
- NARO PR (free service)
- JournoRequest (hashtag used by journalists)
- Source Bottle (free service)
Step 2. Set up filters in your inbox and SMS alerts.
If you use either Gmail or Outlook you can set up filters to direct your email so that you stay organized from the start.
Here is an article on how to set up filters and folders on Gmail.
Because you need to respond VERY quickly it is wise to set up SMS alerts using Zapier or IFTT.
Step 3. Have a template that is all ready to go.
A quick way to respond is to have some ready-made templates to go.
Here is how to set up an email template on Gmail.
A typical template will look something like this. Remember the following three rules.
- Pick three points
- Summarising the information
- Bullet point them
[My name is **** and I’m responding to *THE ORIGINAL REQUEST FOR RESPONSE HEADING*]
Here are the best answers and at the bottom, I’ve included some references and further information should you need it
- Bullet point 1 – response 1 to question.
- Bullet point 2 – response 2 to question.
- Bullet point 3 – response 3 to question.
- If there is any content you can use from your site included it here.
- List any other major references.
- List any further supporting reports or statistics.
Further information is available if you need it.
SignatureBack To Top ↑
10. PR Outreach.
The other side of PR is to reach out to journalists based on your own research or to request they publish an article. These are some of the best SEO tips to create a successful PR campaign.
The big mistake most people make is that they initially write to journalists with little understanding of how the journalist will benefit. Typically, people get refused or ignored, because they don’t do their homework or research.
There are five PR specialists for every one journalist. So any journalist you are aiming to target is already snowed under with emails.
First of all, recognise that journalists are busy. Ideally, they want content that is ready to go. If they spot that an article needs to be corrected or rewritten then they are not going to publish it. Unless it is, of course, some seismic news story.
Second, the content has to be newsworthy. Writing to tell a journalist you have a new product is a bit ‘blah’. Instead, think of how many people will benefit from your product, scale it up, think of what value it delivers and do some research. What does this mean, how does this relate to other trends in the industry, what sources do you use?
Step 1 – Do some original research.
Thre is no shortage of ways to conduct your own research. Yes, there are plenty of people that dismiss surveys, but they still can be a powerful way to collect data. The art is to spend time on your questions, focus on the right audience and make a decent enough sample.
Other ways to conduct research are:
- systemically analyse existing research.
- pull together several industry reports.
Step 2 – Put it into a format that journalists find easy.
Data presented badly is hard to understand and digest.
Present data in a way that can easily be placed straight into a publication.
Two great books on data visualization.
Step 3 – Outreach.
I’m not going to discuss this too much. There are loads of existing articles on how to outreach to journalists. I’ve listed a few here for you to read that go into more detail.Back To Top ↑
11. YouTube Transcriptions.
YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily.
By 2021, video traffic will account for 82% of all consumer Internet traffic.
Furthermore, video content increases purchase intent by 97% and brand association by 139%.
Did you know that YouTube ranks videos based on their performance within the first 24 hours of it being live? Unlike SEO on Google, you can rank at the top of YouTube within days instead of months.
There are two parts to using YouTube effectively for SEO.
Step 1. Research YouTube Keywords.
First, focus on your audience and find out what they are searching for.
Here are some useful tools to do keyword research on YouTube.
TubeBuddy is a freemium browser extension for Chrome. It adds a sidebar to the YouTube UI with additional keyword data.
- VidIQ – VidIQ is another freemium Chrome extension that adds additional data to the YouTube UI.
- Morning Fame – Morning Fame is an invite-only YouTube tool focused on analytics and keyword research.
- More video marketing tools
Step 2. How to transcribe your video.
Second, transcribe your videos. Use a tool like Rev.
Step 3. Why edit your video transcription?
Now you edit and add value. If you simply paste your transcription into YouTube it might not read well and certainly won’t deliver a great customer experience.
Tidy it up and take out bad sentences and things that don’t flow well.
Break it into easy sections to understand.
Intersperse your transcription with links to relevant content on your site and add some images.
Bingo, you now have a transcription that will add value and encourage clicks to your site.Back To Top ↑
12. Promote Your Content.
After you invest a lot of time into creating content, you need to promote it.
According to Copyblogger, 80% of readers never make it past an article’s headline. The same rule applies on Facebook: If your headline fails to catch people’s attention, they won’t click on your ad.
As I mentioned before, now is the time to optimize that headline (see earlier for tools to help you create clickable headlines).
Ideally, you want to have a strong network of people who can help promote your blog.
- Bloggers who have shared or mentioned your content in the past.
- Blogs that you where you have written a guest post.
- Email your sources so they read, share, and link to your content.
- Direct message influencers on LinkedIn so they read, share, and link to the content.
- Promote within blogging communities e.g. Triberr.
- Add to your Flipboard.
- Post on your Facebook page and spend some money to boost the post.
- Use Quuu Promote to promote your content and extend your reach.
13. Guest Blogging.
Your goal when guest blogging is to increase referral traffic back to your site.
Also, you want to improve your position in organic search results by building a natural link profile.
Guest blogging is also a powerful way for you to get in front of a whole new audience!
As well as links, one of your primary goals should be to acquire more email subscribers.
Step 1. How to decide where to guest blog
You want to find blogs that have a medium to high domain ranking and high volumes of traffic. That’s great, but if that blog doesn’t overlap with your audience, then you are unlikely to get many shares and/or email sign-ups.
Find blogs with an engaging audience as well. This will help with getting more social shares of your content.
Rule #1. Focus on your cluster topics – use these as a guide when searching for a guest blogging opportunity.
Step 2. How to find guest blogging opportunities.
There are lots of different ways to find guest blogging opportunities.
#1. Search on Google
Use terms like the following:
- “design” “guest posts”
- “design” “write for us”
- “designer” “guest posting”
- “designer” “contribute”
- inurl:”design” “contributor”
#2. Use Twitter
Here is an example. A search for guest posts about web design:
- Open Twitter & log in to your account
- Go to this page: https://twitter.com/search-advanced
- Add “guest post” in the “All of these words” field
- Write “web design” in the “This exact phrase” field
- Select dates to search only for tweets in the last month or the last few months
- Click search
There are also lots of lists on the internet that people have curated around guest posting. Don’t forget though that this only makes it easier to get to these blogs and therefore harder to get accepted. It’s competitive.
One of the quickest free ways to check domain authority is to use Moz’s Open Site Explorer tool.
Step 4. Make it personal
What I do before I put together a request for a guest post is to identify what content has done really well for them in the past.
I then check to see what gaps there are in there content that might appeal to them.
In other words, you don’t want to send over a suggestion for a post only to find out they have one or more already on exactly that topic.
The more value you can add to them the better.
Use Buzzsumo to write to the guest post or submit it directly. Always follow up and if accepted and published thank people and show them how it helped you.Back To Top ↑
14. Expert Interviews
I appreciate that this isn’t a new tactic, but it is one of the best SEO tips to get brand exposure. Experts will often share the article you produce with their own audience.
Another benefit is that after you have built the relationship you can always ask for a guest post later.
Expert interviews needn’t be full-blown interviews. You can also simply ask for an opinion or soundbite from leading experts.
The main focus should be to pick people that are real experts, not just influencers. Believe me, there is a difference.
I like to pick people who:
- have senior positions and established track records.
- have written a book or major publication e.g. a report.
- have their own business on the topic that you want to write about.
15. Link To Influencers
By now you are probably tired of me reinforcing the point about relationships. However, the truth is that sitting in a room writing heaps of content on your own with no relationship building is a recipe for disaster. Moreover, it is a sad waste of your time.
A good approach is to build out your reach progressively.
The typical process that I use with clients is as follows.
Step 1. Create a spreadsheet
First, create a spreadsheet so that you have a record for future use and to make notes. Use the spreadsheet to create a list of influencers relevant to your content/cluster topic.
For each influencer make a note of their social media profiles and find their email.
Step 2. Use their content but keep a record
Each time you link to an influencer’s website or reference any of their resources, make a note in the spreadsheet and the post you created.
Step 3. Email them to let them know
Let each influencer know that you have referenced them and praise them for the quality of their content.
Also, mention them in a social media post with a reference to the content or tag them in an image within the tweet.Back To Top ↑
16. Use Influencer Platforms
The diagram above gives you a step by step high-level view of how to develop an influencer marketing campaign.
If you are launching new products or services you will want to harness the power of influencers and their audiences.
There are lots of influencer marketing platforms to choose from.
I’ve created a simple infographic to help guide you as well – influencer marketing infographic.Back To Top ↑