Keap (formerly Infusionsoft) is used by startups, as well as small to medium businesses. The platform is built to be adaptable and fits both B2B and B2C companies. So whether you have a digital store or run a sales team, Keap can help. On top of that, it has a host of integrations to connect it with literally lots of other third-party software. Contact the company’s tech support team, and use their advice to integrate Keap in your corporate ecosystem.
Use the platform to create mapped out customer journeys that fit your and marketing strategy. Furthermore, you can automate repetitive tasks such as follow-ups or whole email campaigns. With Keap, you can convert leads into customers, scale personal relationships with customers, and much more.
Using the platform you can centralize your customer interactions and activities track your marketing pipeline, improve your sales process and even collect payment using one system.
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Overview of Keap
Keap is a web-based platform that automates the sales and marketing process to allow you to focus on the what and how of growing sales.
By automating sales and marketing efforts of your business, Keap delivers consistent brand communications throughout all your campaigns and tracks your core metrics – open rates, clicks through rates, segmentation analysis… Overall, using the platform will help you to provide a professional and efficient email marketing service.
Keap improves the efficiency of sales teams and eliminates redundant sales activities. Data can be accessed from multiple different devices (including smartphones and tablets) and works well for teams.
The platform also fully integrates powerful marketing tools to connect you with leads through email, social media and offline channels to create relationships and nurture leads. Another aspect is how you can use the platform as an e-commerce tool because of how well it integrates with other platforms like WordPress and WooCommerce.
The platform combines everything you need: contact management, CRM, sales and marketing automation and e-commerce, all into a single platform.
Key features of Keap
- Marketing Automation
- Multimedia marketing management
- Web Forms
- Social Sharing
- Built-in metadata and keyword fields
- Track orders, sales totals, accounts receivables, etc
- Payment Processing
- Drag and drop to craft and publish landing pages
- Easy Publishing, Landing Pages
- Email marketing, Automated Campaigns
- Opportunity Management
- Sales Reports
- Multimedia Marketing
- Marketing reports
- Scoring tool
- Referral Program Management
- Lead Scoring & Distribution
- Quotes & Orders
Keap (previously Infusionsoft) offers a full CRM system, marketing automation and email stats.