Drip is a visual email marketing campaign building and process automation software. The features and focus of Drip is on people that run e-commerce stores. Like most of the other platforms, the As expected, it has completely done away with lists, and instead focuses on tags and events. The automation process uses trigger points and actions for users to customize their email campaign workflows and set them on auto-pilot.
Drip supports a variety of email campaigns to suit the different marketing and promotional needs. When sending or broadcasting the emails you can send to the subscribers based on various parameters like tags, sign up the source, ID, date subscribed, etc. You can also segment your subscribers based on some criteria, and also schedule your broadcast.
You can completely customize the appearance of your opt-in forms including orientation, colours, type, text to display, post-sign up redirection, email confirmation settings, etc like other email providers.
Events work similarly to tags, except they’re time-stamped and can be applied multiple times. They also tend to be automatically applied to subscribers via third-party integrations.
Table of Contents
Overview of Drip
Creating an email campaign with Drip is easy. The visual workflow builder lets you build a customer journey meticulously, with triggers and corresponding actions. Each step of the workflow builder has tips that guide you and give you the information you need to understand.
With Drip, there is no need for manual responses to triggers. The application has assorted triggers and appropriate responses included in its automation builder to save time. This feature can be utilized to move customers to the next stage of the journey, relay data to another system, and more.
Some emails may not be suitable for several subscribers. That is why Drip enables you to segment your customer base. This way you can target customers based on their preferences and purchase history. These increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.
Drip also integrates with multiple other platforms and services which allows you to further build your own bespoke system and seamlessly connect things up. That way you gain more insights regarding your subscribers.
The opt-in form builder provides a range of website email capture methods. These include widgets, embedded forms, triggered popups, and hosted forms. Additionally, it is also important to ensure that only active emails are included in lists. That is why Drip provides users with tools that let them make certain that their lists are clean and healthy.
Key features of Drip
- Facebook Ads
- Workflow Builder
- Email Automation
- Subscriber Tagging
- Lead Scoring
- Drip Campaigns
- Email Blasts
- One-Off Emails
- Split Testing
- Performance Tracking
- Reports and Analytics
- Email Address Capture
- Subscriber List Management
- Campaign Templates