Tailor Brands was the first solution to leverage artificial intelligence to facilitate automated logo design.
Today, Tailor Brands is much more than just a logo design engine. It sells itself as an all-in-one branding solution that combines logo design with critical tools for driving branding campaigns.
WHAT IS TAILOR BRANDS
You’re initially invited to enter your brand name and tagline into the Tailor Brands tool. These become the main visual elements of your design as you go forward.
Next, you get a free text field where you can describe your business however you please. We couldn’t really figure out what this had to do with the logo generation process – even when we went back and edited the description, it didn’t seem to make a difference in the end project.
In order to get a feel for your tastes, the system asks you a series of “this or that?” questions, pitting two examples of logos against each other. You can choose to dislike both as well.
Even if you dislike every example, though, you’ll only go through 8 choices before you move on to the next stage. We found this system kind of limiting, but more on that in a minute.
Tailor Brands gives you six logo options to choose from, along with a “match rate” that indicates how close they came to your stated preferences.
HOW TO USE TAILOR BRANDS
You can play around with their tool for free and design as many logos as you want before committing to a plan which is helpful.
When you’ve found a logo or other graphic design work you want there are two pricing options:
- Dynamic Logo – $2.99 per month billed annually or $9.99 paid monthly.
- Premium – $10.99 per month billed annually or $49.99 paid monthly.
The Premium plan also includes some additional tools such as the ability to resize your logo and make changes, then re-download. You’ll also have access to templates with your chosen logo design on, such as Facebook ads, presentations, social media designs, and more.
TAILOR BRANDS EXPLAINER VIDEO
TRY TAILOR BRANDS
Tailor Brands is a site that helps you to create your brand from logo to color palette