Companies that create a great customer experience can set themselves apart from the competition.
Those companies that do this well are succeeding. They are innovating and raising the stakes for every business, regardless of size and sector. Your customers benchmark your customer experience based on competitors in your industry–they’re comparing you to the best customer experiences they receive anywhere.
Business leaders are quickly realizing the importance of customer experience and in many organizations, it’s marketers who are expected to drive a customer experience strategy.
By 2017, 89% of marketers expect customer experience to be their primary differentiator. - Gartner
This page shares my best articles on customer experience. The question that drives my work is, “How can customer experiences better” To answer that question, I like to write about science-based ways to solve practical problems.
You'll find interesting articles to read on topics that surround the customer experience well as personal recommendations. Ready to dive in? You can read some of the articles below.