One of the biggest challenges in social event management is understanding how to optimise your event using social media.
Every event manager needs to ensure that they increase brand awareness of their event and translate awareness into bookings.
Social Event Management
Managing and marketing events can be done by integrating a variety of platforms to deliver a seamless customer experience.
There are now numerous solutions that you can use to help not only with the management of your event but also with event marketing.
However, it is social media that offer the greatest opportunity to market an event and to build an audience both before and after the event.
I produced this social event management infographic as a guide for how social media can be used to help promote your event online.
Some useful social event management tools
If you are running a social event and want to use WordPress then I highly recommend you use Event Espresso – a brilliant and well supported plugin (best in class).
Using a WordPress Event Booking System like Event Expresso will save you a lot of time and effort. It integrates with email providers, offers social sharing capabilities and a whole lot more.
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