Best Buy Business Model: Empowering Employees As Experts

The Best Buy business model thrives as a result of its focus on its culture and and employee expertise.

Gary Fox

Best Buy Business Model Canvas

Best Buy Business Model: Empowering Employees As Experts

By understanding the Best Buy business model, we can gain valuable insights into how the company has maintained its position as a market leader and continues to adapt to the ever-changing retail landscape.

Best Buy is a leading consumer electronics retailer and revolutionized the way people shop for technology products. With its innovative business model, Best Buy has not only survived but thrived in an increasingly competitive market, offering customers a unique blend of in-store experiences and online convenience.

How Does Best Buy’s Business Work

Best Buy operates as a multi-channel retailer, offering a wide range of consumer electronics, home appliances, and related services through its physical stores and online platforms. The company’s business model focuses on providing customers with a comprehensive shopping experience, knowledgeable sales associates, and competitive prices. Best Buy also offers various services, such as installation, repair, and technical support, to complement its product offerings and create additional value for customers.

A brief history

Best Buy was founded in 1966 by Richard M. Schulze and James Wheeler under the name Sound of Music. The company initially focused on selling stereo equipment and later expanded its product offerings to include a broader range of consumer electronics. In 1983, the company rebranded itself as Best Buy and began to expand its retail presence across the United States.

Key Facts About Best Buy

. Company name:

Best Buy


Richard M. Schulze and James Wheeler

Launch date:

August 22, 1966 (originally named Sound of Music)

Year founded:


Company CEO:

Corie Barry


Richfield, Minnesota, USA

Number of employees
Ticker symbol


Annual revenue

$43.45 Billion (2023)

Profit | Net Income

$1.41 Billion (2023)

Market Cap

$17.23 Billion (April 2023)

Useful Links

Facebook 2
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Social Media 2
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Key milestones and dates

  • 1966: Richard M. Schulze and James Wheeler found Sound of Music
  • 1983: The company rebrands as Best Buy and opens its first superstore
  • 1987: Best Buy goes public on the NASDAQ stock exchange
  • 1992: The company introduces its first “Concept II” store, featuring a more interactive shopping experience
  • 2000: Best Buy launches its e-commerce website,
  • 2001: The company acquires Musicland, a major retailer of music, movies, and video games
  • 2006: Best Buy expands internationally by acquiring a majority stake in China’s Jiangsu Five Star Appliance
  • 2012: The company introduces its “Renew Blue” strategy to focus on customer experience and operational efficiency
  • 2018: Best Buy acquires GreatCall, a provider of connected health and personal emergency response services
  • 2020: The company launches its “Best Buy Beta” membership program, offering exclusive perks and services

Who owns Best Buy

As of August 2023, Best Buy is a publicly traded company listed on the New York Stock Exchange under the ticker symbol “BBY.” The company’s ownership is distributed among its shareholders, which include institutional investors, mutual funds, and individual retail investors. According to the company’s most recent proxy statement, the largest shareholders of Best Buy are institutional investors such as The Vanguard Group, BlackRock Inc., and State Street Corporation. However, no single entity or individual holds a majority stake in the company, ensuring a diverse ownership structure.

Mission statement

“Our purpose is to enrich lives through technology. We do this by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores, or invite us into their homes. We have a multitude of ways to meet those needs, including our Best Buy stores and expert service available online, in-store, in-home and by phone.”

How Best Buy works

Best Buy’s business model is centered around providing customers with a seamless and enjoyable shopping experience across multiple channels. The company operates a network of physical stores, where customers can explore and purchase a wide range of consumer electronics, home appliances, and related products. Best Buy’s stores are staffed with knowledgeable sales associates who offer advice, demonstrations, and assistance to help customers make informed purchasing decisions.

In addition to its brick-and-mortar presence, Best Buy has a strong online platform, allowing customers to research, compare, and purchase products from the comfort of their homes. The company’s website offers a vast selection of products, competitive prices, and convenient shipping options. Best Buy also provides various digital tools, such as product comparisons, customer reviews, and expert advice, to enhance the online shopping experience.

To complement its product offerings, Best Buy offers a range of services that add value to customers’ purchases. These services include installation, setup, repair, and technical support for the products sold by the company. Best Buy’s Geek Squad, a team of tech experts, provides both in-store and in-home services to help customers get the most out of their technology products.

Furthermore, Best Buy has adapted its business model to include subscription-based services, such as its “Best Buy Beta” membership program. This program offers customers exclusive perks, including free shipping, extended return periods, and access to dedicated customer support, in exchange for an annual fee. By offering these value-added services, Best Buy aims to build long-term relationships with its customers and generate recurring revenue streams.

The Revenue Model of Best Buy

Best Buy makes money through several key revenue streams:

  • Product sales: The primary source of revenue for Best Buy comes from the sale of consumer electronics, home appliances, and related products.
  • Services: Best Buy generates revenue by offering installation, setup, repair, and technical support services, both in-store and in-home, through its Geek Squad division.
  • Subscriptions: The company earns recurring revenue through its “Best Buy Beta” membership program, which offers customers exclusive perks and services in exchange for an annual fee.
  • Advertising: Best Buy generates revenue by selling advertising space on its website and in its stores to product manufacturers and other advertisers.
  • Extended warranties: The company offers extended warranties on products, which provide an additional revenue stream and help to build customer loyalty.

What is Best Buy’s Business?

Best Buy operates in the retail sector, specifically focusing on consumer electronics, home appliances, and related services. The company differentiates itself from competitors through its comprehensive product offerings, knowledgeable sales staff, and commitment to customer service. Best Buy’s competitive advantages include its strong brand recognition, extensive store network, and ability to offer a seamless omnichannel shopping experience. By providing value-added services and adapting to changing consumer preferences, Best Buy has maintained its position as a market leader in the highly competitive retail industry.

Key Features of Best Buy’s Business model

  • Wide range of consumer electronics and home appliances
  • Knowledgeable sales associates and expert technical support
  • Seamless integration of in-store and online shopping experiences
  • Value-added services, including installation, repair, and subscriptions

The Best Buy Business Model

Best Buy Business Model Canvas
Customer Segments Of The Business Model Canvas

Customer Segments

Best Buy’s business model caters to a diverse range of customer segments. The company’s wide product offerings and services appeal to various demographics, interests, and needs. Best Buy’s customer segments include:

  • Tech enthusiasts: Early adopters of latest gadgets
  • Mainstream consumers: Seeking reliable, user-friendly electronics
  • Home appliance buyers: Shopping for essential household items
  • Small businesses: Requiring office technology and support
  • Bargain hunters: Looking for deals and promotions
  • Value Proposition Of The Business Model Canvas

    Value Propositions

    Best Buy’s business model delivers unique value propositions to its customers. The company offers a comprehensive shopping experience, expert advice, and competitive prices to meet the diverse needs of its customer segments. Best Buy’s main value propositions include:

  • Wide product selection: Extensive range of electronics and appliances
  • Knowledgeable staff: Expert advice and personalized recommendations
  • Competitive pricing: Price matching and attractive promotions
  • Convenient shopping: Seamless in-store and online experiences
  • Value-added services: Installation, repair, and technical support
  • Channels


    Best Buy’s business model utilizes various channels to reach and serve its customers. The company leverages its physical store network, online platforms, and strategic partnerships to facilitate sales and enhance customer experience. Best Buy’s main channels include:

  • Retail stores: Nationwide network of physical locations
  • E-commerce website: Comprehensive online shopping platform
  • Mobile app: Convenient shopping and product research tool
  • Customer support: In-store, online, and phone-based assistance
  • Social media: Engagement and promotion through social channels
  • Key Relationships Of The Business Model Canvas

    Customer Relationships

    Best Buy’s business model prioritizes building strong, long-lasting relationships with its customers. The company focuses on providing exceptional service, personalized experiences, and value-added offerings to foster customer loyalty and satisfaction. Best Buy’s customer relationships are characterized by:

  • Knowledgeable staff: Providing expert advice and recommendations
  • Personalized service: Tailoring solutions to individual needs
  • Loyalty programs: Rewarding frequent shoppers with exclusive benefits
  • Post-purchase support: Offering installation, repair, and technical assistance
  • Customer feedback: Actively seeking and addressing customer input
  • Key Activities Of The Business Model Canvas

    Key Activities

    Best Buy’s business model involves several essential activities that drive its success. These activities ensure smooth operations, exceptional customer experiences, and continuous improvement. Best Buy’s key activities include:

  • Merchandising: Selecting and sourcing a wide range of products
  • Sales and customer service: Providing expert advice and assistance
  • E-commerce operations: Managing and optimizing online shopping platforms
  • Supply chain management: Ensuring efficient inventory and distribution processes
  • Marketing and advertising: Promoting products, services, and brand awareness
  • Key Resources Of The Business Model Canvas

    Key Resources

    Best Buy’s business model relies on several critical resources to operate effectively. These resources enable the company to deliver value to its customers, maintain its competitive edge, and drive growth. Best Buy’s key resources include:

  • Physical stores: Nationwide network of retail locations
  • E-commerce platform: Robust online shopping infrastructure
  • Knowledgeable workforce: Skilled sales associates and technical experts
  • Supply chain: Efficient logistics and inventory management systems
  • Brand reputation: Trusted name in consumer electronics retail
  • Key Partners Of The Business Model Canvas

    Key Partners

    Best Buy’s business model involves collaboration with various key partners. These partnerships help the company expand its offerings, improve its services, and maintain its competitive position. Best Buy’s key partners include:

  • Product manufacturers: Suppliers of electronics, appliances, and accessories
  • Service providers: Partners offering installation, repair, and support services
  • Logistics companies: Carriers handling product shipping and delivery
  • Technology partners: Providers of e-commerce, marketing, and analytics tools
  • Advertising partners: Platforms and agencies for promotional campaigns
  • Landlords: Property owners of Best Buy’s retail locations
  • Revenue Streams Of The Business Model Canvas

    Revenue Streams

    Best Buy’s business model generates revenue through several key streams. The company earns money by selling a wide range of products, offering value-added services, and leveraging its brand partnerships. Best Buy’s main revenue streams include:

  • Product sales: Revenue from consumer electronics and appliances
  • Service revenue: Income from installation, repair, and support services
  • Subscription fees: Recurring revenue from membership programs like “Best Buy Beta”
  • Extended warranties: Fees for product protection plans
  • Advertising: Revenue from in-store and online ad placements
  • Cost Structure Of The Business Model Canvas

    Cost Structure

    Best Buy’s business model incurs various costs to maintain its operations and deliver value to customers. The company must manage these costs effectively to ensure profitability and long-term sustainability. Best Buy’s main cost components include:

  • Cost of goods sold: Expenses related to product procurement
  • Salaries and benefits: Compensation for employees across all functions
  • Rent and utilities: Costs associated with physical store locations
  • Marketing and advertising: Expenditures on promotional activities and campaigns
  • Technology and infrastructure: Investments in e-commerce, supply chain, and IT systems
  • Business Model Patterns Used By Best Buy

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