These are the most influential women in marketing and social media. If you visit their content, engage with their social media you quickly understand why.
There is something for everyone here from more corporate to small business marketing. Each of these women has and continues to shape the landscape of marketing.
Aleyda Solis is an SEO consultant whose expertise and reach in extends to Europe, American and Latin-American. She is an expert in English and Spanish and has spoken in over 19 different countries.
Amisha has worked in both large enterprises and new-born startups in Silicon Valley for the over 15 years. However, she is the head of influencer marketing at SAP. She works on global influencer marketing programs that drive demand generation and global marketing campaigns.
Amy is an online marketing expert and host of the top-ranked podcast, Online Marketing Made Easy. Amy has long been recognised as one of the most influential women in marketing. Amy has worked with mega brands as well as Tony Robbins. She is an entrepreneur and marketer who helps small business owners and entrepreneurs to improve their marketing and build a highly engaged email list.
Amy is internationally known for her expertise as a social media strategist. She has been featured in articles on The New York Times, Forbes and PRNewswire and published on The Next Web, VentureBeat, and Slashdot’s Business Intelligence.
Anke Audenaert is known for developing consumer insights driven business strategies, based on in-depth analysis and understanding of web analytics. Anke has extensive experience in both the internet and the consumer goods sector. Anke is also a professor at the UCLA Marketing Faculty.
Ann Handley is a prolific writer, speaker and marketing pioneer. She is the Head of Content at the recognized digital marketing blog MarketingProfs. Her motto is no mediocrity in content marketing. Follow her and get inspired by what she has to say. Ann has been named the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers by Forbes. She has also written a bestselling book called Everybody Writes.
Annie is a data-marketing expert. Her area of expertise in the deep analysis of data sets to extract insights that help organisations take their marketing to the next level. Her speeches and online classes help businesses of all size learn how to harness data.
Beverly is a Vice President at MGM Resorts International. In her role, she is responsible for social media campaigns. Beverly has a passion for developing brand strategies and pioneering digital marketing technologies. She regularly speaks about her key learnings and helps others to scale their content and social strategies.
Carmen Shirkey Collins
Carmen is the social media lead for Cisco’s award-winning talent brand. She leads and manages the strategy for the @WeAreCisco accounts. She has frequently helped other Fortune 500 companies develop their audience through engaging social content. You can find her @cshirkeycollins on Instagram and Twitter when she’s not on one of the beaches near her house in Florida.
Cat is the founder and CEO of Eight Loop Social. Cat is an expert in helping brands grow online using social media. Her Facebook Ads Agency is a pioneer in performance-based ads. Due to the success of her work, she has also become a famous speaker on Facebook Ads and Social Media.
Eve is a Professional Speaker, Social Media Strategist and Company Culturist. She works with organizations on how to use social media for marketing and for internal employee engagement. Eve is the Author of Social Media for the CEO, The Social Media Business Equation, and Get It Girl Guide to Online Dating and CMO of @SplashMedia.
Jasmine is a speaker and business strategist who helps creative entrepreneurs. In addition to her success as a speaker, she is also an internationally recognized photographer. Her online courses help creative entrepreneurs build their brand and market themselves.
Jessica rightly deserves her place among the most influential women in marketing. As a photographer, Jessica is a huge social media influencer on Instagram. She has built a substantial audience and actively promotes her work in highly creative ways. See her Instagram feed for inspiration on how to use images to engage an audience.
Jo is recognised as one of the top 200 LinkedIn practitioners in the world. For more than 10 years she has been inspiring individuals through her writing, and her book Get Good or Get Off — A Guide to Getting it Right on Social Media. With years of experience, Jo is an expert for those who want to learn how to create powerful brand messages and engage their audience.
Joanna is an expert marketer and co-founder of Copy Hackers. Her portfolio of clients includes Tesco, Crazy Egg, Buffer, Wistia, Shopify, MadMimi, Intuit, BT, and MetaLab. Her copywriting skills and advice are read by thousands of people. Follow her to learn the secrets in how to write copy that sells your products online.
Kami Watson Huyse is a leading speaker on public relations and social media strategy. A veteran of public relations, she speaks at social media events and conferences all over. Her work in social media has been featured in several books. She is also a founder and administrator of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston.
Madalyn Sklar is known as one of the most influential women in marketing because of her social media work. She hosts chat on the following hashtags #TwitterSmarter. She also inspires marketers from all over the world on her TwitterSmarter podcast, interviewing leading social media influencers and marketing experts.
Mari Smith came to fame through as a Facebook Marketing Expert. She is a Forbes‘ Top Social Media Power Influencer, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour A Day. Mari also speaks about Facebook strategies and more general social media tactics.
Dr. Nancy Richmond is a renowned professor, speaker, and consultant. Her social media expertise is highly sought and has inspired thousands of people and companies around the world. Nancy’s latest research project #LeadersGetSocial investigates how leaders can use social media to succeed in their careers and organizations.
Nicky Kriel is a trainer, speaker, and consultant. She is also the author of How to Twitter for Business Success and Converting Conversations to Customers. She believes that Twitter is an essential part of any strategy, her goal is to inspire and teach small businesses the right practices in social media.
Rebekah is the author of, Social Media Mastery: A Comprehensive Guide to Strategic Growth, and an award-winning blogger. She is the creator of “The Authority Matrix,” and host of the Brand Authority Show and Podcast. As an entrepreneur, author, international speaker, she founded the Rebekah Radice Media and RadiantLA, two premier training and development companies that work with leaders teaching them how to build and optimize a comprehensive marketing system.
Samantha, best-known as the Tweeting Goddess is among the most influential women when it comes to Twitter in Ireland. She is the founder of Women’s Inspire Network. Besides from being a Ted X speaker, she is also a ‘brand ambassador’ for Social Media Summit Ireland, who believes Twitter is a precious tool to build communities and increase sales.
Shelly Kramer is an expert on helping businesses leverage digital platforms and practices to their advantage. She is and influencer and CEO who advocates mainly for digital transformation. Shelly claims that 27% of senior executives rate digital transformation as now being “a matter of survival.”
Sue B. Zimmerman
Sue helps business owners exceed their business goals on Instagram. She speaks at conferences like the Social Media Marketing World and many others. The Social Media examiner raked her blog among the top-10 must-read social media publications.
Viveka von Rosen
Viveka is known as the “LinkedIn Expert” and speaks on the benefits of marketing with social media, and in particular LinkedIn. She is the author of “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, Niche Publication: “LinkedIn Security: Who’s Watching You,” and her most recent book with Daily Success, “LinkedIn: 101 Ways to Rock Your Personal Brand.”
Improve Your Social Media and Marketing
Here are some links to the latest marketing tools to help you create and build your brand online.