Brightidea Idea Management Tool


BrightIdea’s mission is to maximize the potential for people around the world to innovate. BrightIdea‘s software enables organizations to achieve their full potential by harnessing the creative capacity of their people through crowdsourcing, crowdfunding and unique innovation management tools.

Overview of Brightidea


This is where ideas are to be generated and managed. Webstorm is an incredibly flexible tool that allows users to add ideas with ranging complexity. Ideas can be added through a user-friendly one-click setup method, though other options are available. Webstorm contains built in templates which make customization easy and allow users to change layout and color scheme for their ideas with just a few clicks of the mouse.

The management dashboard is by far the most impressive feature of Webstorm. It allows you to view lists of ideas based on customized filtering.

Furthermore, similar ideas can be connected by linking them in the system. Ideas can also be tagged and grouped based on keywords similar to the manner in which many online photo galleries are organized today.

The dashboard is user-friendly, easy to read, and meant to be accessible to a wide range of individuals including business executives and employees.


Any idea or ideas created in Web Storm can be easily migrated to Switchboard. It is here where these ideas can be made into proper proposals.

Users have the option of merging multiple ideas into one proposal. Once a proposal has been created, co-workers and other experts can be invited to comment, collaborate or discuss within Switchboard. Each proposal page also allows for document sharing to further facilitate collaboration.

In addition to collaboration through discussion, Switchboard also supports rating proposals through customized surveys.

These surveys can be created directly in the system and pertinent individuals can be sent an email, alerting them to evaluate the proposal by filling out the survey. Once the surveys have been completed, their comprehensive results can be viewed within Switchboard.


Proposals which have survived the vetting process will make it through to the Pipeline. Here, it is possible to set and create projects based on proposals in the switchboard. Pipeline works in a similar fashion to many project management systems.

Users are able to create projects, create milestones for these projects and track their projects. Additionally, project projections can be made in Pipeline and there is also a handy visual dashboard available which gives users an overview of projects currently in progress and what their status is.

Other Features

In addition to BrightIdea’s Innovation Suite, the company also offers a wide range of technical and business support to its customers. This includes technical and creative services, system setup, application support and even program launching events. The sum of Brightidea’s offerings is quite impressive and should indeed cover the needs of a vast majority of businesses.

Its dashboards and calculated statistics are especially notable, while the overall user-interface probably could be improved upon. Additionally, while the Innovation Suite may appeal to business looking for a purely functional workflow platform, it does lack some of the bells and whistles that other products provide in terms of measuring and rating collaboration. Nevertheless, the software’s logical workflow makes up for any aesthetic or surface-level shortcomings it may have.


Brightidea has an enviable client list. Running from energy clients to finance, manufacturing and pharmaceuticals, companies from around the world seem to have embraced this software.

Current clients include Bosch, Cisco, Panasonic, Humana, HP, the City of San Francisco, Bayer, British Telecommunications and Harley Davidson.

The reason for this is it’s comprehensive and well-thought Innovation Suite of tools.

The Innovation Suite features integration options in three areas: social platforms, portfolio management and analytics reporting.

Brightidea has gone to great lengths to ensure its software incorporates easily and seamlessly into existing organizations. The following is a list of integrations it currently supports:
Sharepoint, Yammer, Jive, Tibbr, Rally, JIRA, IBM Rational Focal Point, Planview, Qlikview, GoodData, Zendesk, Pervasive, Facebook, Mobile, Web

Key features of Brightidea

  • Android and iOS Apps
  • Innovation management
  • Support for multiple languages
  • Individual, connected apps
  • Crowdsourcing
  • Performance tracking
  • Employee engagement
  • Centralized approach
  • Opportunity development
  • Built-in templates
  • Idea submission and lists
  • Participant data import
  • Drag-and-drop pipelines
  • Built-in scoring system
  • Innovation dashboards
  • Mobile friendly
  • Real-time collaboration
  • Expert opinion, scoring
  • Idea submission and idea boards


More Resources for Startups and New Ventures

Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service.

Being unique and competitive though isn't just about your product though.

Let's face it, it isn't hard these days to copy a product or service!

What is hard is to replicate a business model - the unique capabilities you develop that set you apart.

I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey:

Scroll to Top
Scroll to Top