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The best way to understand and learn anything. See for yourself.
Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service.
Being unique and competitive though isn't just about your product though.
Let's face it, it isn't hard these days to copy a product or service!
What is hard is to replicate a business model - the unique capabilities you develop that set you apart.
I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey: