These are the up-to-date and latest statistics for the top 15 social media sites. Learn the trends that affect how and where you should invest in social media.
There are lots of places to get information about social media statistics, and so I thought we would help you to do your own research as well.
As an example, you can simply use places like SlideShare (now part of Linkedin).
37% of the world’s population, a staggering 2.8 billion people, now use social media.
NEW: YouTube has now 2 billion monthly active users. That is the answer to the question, what will be the next big thing.
Top Social Media Sites and Apps
First of all, I have a list of the 15 most popular social media sites by monthly active users. Additionally, I’ve gathered a few more pieces of information that are important for you to know. Many of the social media sites have different demographics, processes, etiquette and basically ways of using them.
If you understand this, then you can make better decisions about which ones are right for you.
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Here is the most up to date list of monthly active users for the top social networking sites. If you want the numbers just scroll down. First, you’ll find top social networking sites followed by top 10 apps.
Social Media Sites Fast Facts
- For context, as of May 2019, total worldwide population is 7.7 billion.
- The internet has 4.4 billion users.
- There are 3.499 billion active social media users.
- 45% of the global population now use social media. Source: Wearesocial/Hootsuite report.
- 64% of internet users now use social media. Source: Statista.
Facebook was founded in 2004 by Mark Zuckerberg and he is the current CEO. He built the social networking platform while at Harvard and it was initially exclusive to Harvard University students. However, in 2006, Facebook opened up access to anybody over the age of 13. From there, its user growth has absolutely exploded.
Facebook Fast Facts
- 68% of Americans use the social media platform.
- 85% of Facebook users come from outside the US and Canada.
- Facebook hit 2 billion users in 2017.
- Only 51% of teens aged 13-17 use Facebook.
- 85% of Facebook users use YouTube.
- 72% of Facebook user are on Instagram.
- More women use Facebook than men—74% versus 62%.
- The average Facebook user has 338 friends, they only consider 28% of their friends to be genuine or close friends.
- Facebook generates 4 petabytes of data per day.
- Every 60 seconds, 510,000 comments are posted, 293,000 statuses are updated, 4 million posts are liked, and 136,000 photos are uploaded.
- Now, 95.1% of people access Facebook with their smartphones, which allow them to consume content faster than when using their desktop.
- A total of 47% of all Facebook users access the site solely on their mobile device.
- On average, Facebook generates more than 8 billion daily views of video content; more than 100 million video hours are watched per day.
- Videos are shared an average of 89.5 times more than other content on Facebook.
- Facebook videos have 10 times more reach than YouTube links.
- Square videos take up 78% more space in the mobile newsfeed than landscape videos.
- There are currently more 60 million Facebook business pages.
- Nearly 40% of people like or follow a Facebook page.
- On average, brands post eight times a day.
- 93% of marketers regularly using Facebook advertising.
Youtube was founded in 2005 by three former PayPal employees, who together, designed it as a video-sharing social network. After only 20 short months, the site was purchased by Google for $1.65 billion. Now it is part of the Google family of companies.
Youtube has three primary types of users:
- People who upload videos.
- Users who watch videos.
However, some of the 2 billion monthly users fall are both users and uploaders.
The video content on Youtube includes video clips, music videos, fashion commentaries, short films, video blogging, educational videos, and more. Although individuals use YouTube, there are now major brands and even media corporations using the video-sharing site.
In 2018, Youtube unveiled its newest service, YouTube TV. Effectively, the service replaces cable TV. YouTube TV offers customers the ability to stream video on their phones, tablets, and TV without the typical subscription and contract.
YouTube Fast Facts
- 30 Million Daily Activer Users – Source.
- 81% of 15–25 year-olds in the U.S. use YouTube.
- YouTube TV Paying Subscribers – Source.
- More than 70% of YouTube watch time comes from mobile devices.
Who Founded WhatsApp?
WhatsApp was founded by Brian Acton and Jan Koum in 2009 after they left their job at Yahoo!.
The startup story began when they left their job to travel around the world. But soon their savings started to sink and they had to apply for a job on Facebook, which didn’t work out as planned as well.
Whatapp Fast Facts
Instagram Data and Demographics
The photo-sharing app was founded by Kevin Systrom and Mike Krieger in 2010. Instagram rapidly gained popularity, acquiring 1 million registered users in just two months. After three rounds of funding, Instagram was acquired by Facebook on April 9, 2012, for a relatively modest $1 billion. Today, Instagram is especially popular among celebrities and influencers, who use the platform to give their followers “day in the life” content. Instagram marketing has also disrupted the social media marketing game for businesses.
Instagram is a social networking app primarily for sharing images and videos. Users can create a free profile with a unique Instagram handle where they can share photos and videos (up to one minute long) with their followers. They can also follow users who post content that is relevant to them, whether it’s their friends or favorite celebrities. Users then interact with other users’ profiles by liking or commenting on their content. Additionally, Instagram offers one-to-one and group messaging between users and the ability to save photos to various collections.
Instagram Fast Facts
- More than 80% of registered Instagram accounts follow a business on that social network. Source: Instagram.
- The largest percentage of Instagram users make more than $100,000+ per year. Source: Statista.
- About 60% of Instagram users claim to discover new products via other profiles. Source: Instagram.
- 75% of Instagram users get engaged with a company after seeing their post. Source: Instagram.
- About 25 million Instagram profiles are business profiles. Source: Marketing Land
- The average cost per click (CPC) on Instagram is $2.40 per country. Source: Adespresso
- Instagram stories have more than 400 million active daily consumers. Source: Statista.
- 60% of registered Instagrammers visit the network daily.
- More than 20% of Instagram users visit a business profile daily.
- Instagram stories have more than 400 million active daily consumers.
- About 33% of marketers invest assets in Instagram ads.
- 96% of US fashion brands have an Instagram profile.
Twitter Data and Demographics
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Since its inception, it’s grown to much more than a social networking platform and, today, is a relevant online news source.
Twitter is one of the most popular social media sites. Users can create up to 280-character posts (increased from the original 140-character) which are known as Tweets. Twitter is available as a mobile app as well as via browsers. A user posts will appear in their followers’ feeds, and vice versa. Users can also add images, videos, gifs, and hyperlinks to their Tweets.
Pinterest Data and Demographics
Pinterest was founded in December 2009 and launched in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra.
Pinterest is a free social networking platform where users share and collect images and save them to boards. What’s more each board is focused on a specific topic, such as fashion, cooking, or music. Pinterest brands itself as a source of inspiration.
A user can create a page for themselves for a Pinterest for business page, and there are various Pinterest marketing strategies to boost sales, views and leads for businesses.
Linkedin Data and Demographics
LinkedIn was founded in 2002 and launched in 2003 by Reid Hoffman, Konstantin Guericke, Jean-Luc Valliant, Allen Blue, and Eric Ly. Hoffman is currently chairman of the board. In 2016, Microsoft Corporation acquired LinkedIn for $26.2 billion.
LinkedIn is a social networking platform specifically centred on the business community. Similar to Facebook, users each have an individual profile (with a custom LinkedIn URL) and they can post status updates, images, or videos. Furthermore, they can connect with other professionals. Profiles are essentially modern resumes, detailing work history, education, skills, and more. As a result, Linkedin also serves as a job site where recruiters can source qualified candidates.
SnapChat Data and Demographics
Snapchat was founded in 2011 by Bobby Murphy, Evan Spiegel, and Reggie Brown. It operates under Snap Inc., formerly Snapchat Inc., that develops Snapchat and Spectacles. The platform’s Alexa Ranks doesn’t accurately reflect its popularity, as it is solely a mobile app.
Snapchat is a messaging app that allows users to send images and videos to friends. Although simple, the main feature is that these images are only available for a short time before they disappear. Unlike other social media sites, Snapchat closely mimics a conversation, with a more natural flow and interaction.
A further feature is Snapchat’s filters or lenses, which add special effects to an image or video. Users are also able to add virtual stickers, text, and doodles on their pictures or videos.
TicToc Data and Demographics
MORE SOCIAL MEDIA SITES AND DATA
Summary Social Media Sites
The range and breadth of features on social media sites continues to change. However, with a greater emphasis on privacy and some recent scandals about how data is being used, the future of social media and how it will evolve will continue to be a hotly debated topic.