social media sites

Social Media Sites – The Top 15 Sites, Stats and Demographics

These are the up-to-date and latest statistics for the top 15 social media sites.

There are lots of places to get information about social media statistics, and so we thought we would help you to do your own research as well.

As an example, you can simply use places like SlideShare (now part of Linkedin).

37% of the world’s population, a staggering 2.8 billion people, now use social media.

NEW: Instagram has now 1 billion users. That is the answer to the question, what will be the next big thing.

Table of Contents

Top Social Media Sites
#1. Facebook Data and Demographics
#2. YouTube Data and Demographics
#3. Instagram Data and Demographics
#4. Twitter Data and Demographics
#5. Pinterest Data and Demographics
#6. Linkedin Data and Demographics
#7. Snapchat Data and Demographics

Top Social Media Sites

First of all, we have a list of the 15 most popular social media sites by monthly active users. Additionally, we’ve gathered a few more pieces of information that are important for you to know. Many of the social media sites have different demographics, processes, etiquette and basically ways of using them.

If you understand this, then you can make better decisions about which ones are right for you.

Social networkMonthly Active Users
Facebook2,230,000,000
YouTube1,900,000,000
Instagram1,000,000,000
Qzone563,000,000
Weibo376,000,000
Twitter336,000,000
Reddit330,000,000
Pinterest200,000,000
Ask.fm160,000,000
Tumblr115,000,000
Flickr112,000,000
Google+111,000,000
LinkedIn106,000,000
VK97,000,000
Odnoklassniki71,000,000
Meetup35,300,000

Here is the most up to date list of monthly active users for the top social networking sites. If you want the numbers just scroll down. First, you’ll find top social networking sites followed by top 10 apps.

Facebook Data and Demographics

facebook and other social media sites

Facebook was founded in 2004 by Mark Zuckerberg, current CEO. He built the social networking platform while at Harvard and it was initially exclusive to Harvard University students. However, in 2006, Facebook opened up access to anybody over the age of 13. From there, its user growth has absolutely exploded.

Facebook Demographics

facebook social media sites by Country

social media sites demographics

facebook main demographics

YouTube Data and Demographics

Youtube was founded in 2005 by three former PayPal employees, who together, designed it as a video-sharing social network. After only 20 short months, the site was purchased by Google for $1.65 billion. Now it is part of the Google family of companies.

Youtube has three primary types of users:

  1. People who upload videos.
  2. Users who watch videos.
  3. Advertisers.

However, some of the 1.8 billion monthly users fall are both users and uploaders.

The video content on Youtube includes video clips, music videos, fashion commentaries, short films, video blogging, educational videos, and more. Although individuals use YouTube, there are now major brands and even media corporations using the video-sharing site.

In 2018, Youtube unveiled its newest service, YouTube TV. Effectively, the service replaces cable TV. YouTube TV offers customers the ability to stream video on their phones, tablets, and TV without the typical subscription and contract.

YouTube Demographics

youtube social media sites data and

Instagram Data and Demographics

The photo-sharing app was founded by Kevin Systrom and Mike Krieger in 2010. Instagram rapidly gained popularity, acquiring 1 million registered users in just two months. After three rounds of funding, Instagram was acquired by Facebook on April 9, 2012, for a relatively modest $1 billion. Today, Instagram is especially popular among celebrities and influencers, who use the platform to give their followers “day in the life” content. Instagram marketing has also disrupted the social media marketing game for businesses.

Instagram is a social networking app primarily for sharing images and videos. Users can create a free profile with a unique Instagram handle where they can share photos and videos (up to one minute long) with their followers. They can also follow users who post content that is relevant to them, whether it’s their friends or favorite celebrities. Users then interact with other users’ profiles by liking or commenting on their content. Additionally, Instagram offers one-to-one and group messaging between users and the ability to save photos to various collections.

social media sites - instagram data and demographics

Instagram Demographics

instagram social media data and demographics

instagram data and demographics

Twitter Data and Demographics

Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Since its inception, it’s grown to much more than a social networking platform and, today, is a relevant online news source.

Twitter is one of the most popular social media sites. Users can create up to 280-character posts (increased from the original 140-character) which are known as Tweets. Twitter is available as a mobile app as well as via browsers. A user posts will appear in their followers’ feeds, and vice versa. Users can also add images, videos, gifs, and hyperlinks to their Tweets.

Twitter Demographics

Twitter social media sites data

twitter data and demograpics from the social media sites post

Pinterest Data and Demographics

Pinterest was founded in December 2009 and launched in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra.

Pinterest is a free social networking platform where users share and collect images and save them to boards. What’s more each board is focused on a specific topic, such as fashion, cooking, or music. Pinterest brands itself as a source of inspiration.

A user can create a page for themselves for a Pinterest for business page, and there are various Pinterest marketing strategies to boost sales, views and leads for businesses.

Pinterest Demographics

pinterest social medis sites

pinterest data and demographics

Linkedin Data and Demographics

LinkedIn was founded in 2002 and launched in 2003 by Reid Hoffman, Konstantin Guericke, Jean-Luc Valliant, Allen Blue, and Eric Ly. Hoffman is currently chairman of the board. In 2016, Microsoft Corporation acquired LinkedIn for $26.2 billion.

LinkedIn is a social networking platform specifically centred on the business community. Similar to Facebook, users each have an individual profile (with a custom LinkedIn URL) and they can post status updates, images, or videos. Furthermore, they can connect with other professionals. Profiles are essentially modern resumes, detailing work history, education, skills, and more. As a result, Linkedin also serves as a job site where recruiters can source qualified candidates.

Linkedin Demographics

social media sites and linkedin data

linkedin data and demographics

social media sites and linkedin usage global data

SnapChat Data and Demographics

Snapchat was founded in 2011 by Bobby Murphy, Evan Spiegel, and Reggie Brown. It operates under Snap Inc., formerly Snapchat Inc., that develops Snapchat and Spectacles. The platform’s Alexa Ranks doesn’t accurately reflect its popularity, as it is solely a mobile app.

Snapchat is a messaging app that allows users to send images and videos to friends. Although simple, the main feature is that these images are only available for a short time before they disappear. Unlike other social media sites, Snapchat closely mimics a conversation, with a more natural flow and interaction.

A further feature is Snapchat’s filters or lenses, which add special effects to an image or video. Users are also able to add virtual stickers, text, and doodles on their pictures or videos.

SnapChat Demographics

social media sites snapchat

snapchat social media site demographics

Summary Social Media Sites

The range and breadth of features on social media sites continues to change. However, with a greater emphasis on privacy and some recent scandals about how data is being used, the future of social media and how it will evolve will continue to be a hotly debated topic.

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