Moz Pro is an SEO platform that has a suite of SEO tools that enable you to enhance how your website, web pages, and contents are ranked by search engines. Moz Pro delivers all the SEO-related data and metrics you need to quickly analyse what keywords to focus on, generate insights, and implement better strategies to boost SEO visibility and ranking.
Overview of Moz Pro
Moz Pro is a premium SEO Tool to help you develop your SEO and improve your ranking. Moz Pro provides analytics and insights to help you boost your search engine rankings.
Part of SEO is simply keeping your site well organized. If Moz Pro finds technical issues in your site code, it advises you how to fix them. This will help search engines better crawl and understand your site.
The keyword research tool in Moz, known as Keyword Explorer, can help you generate a list of related keywords. It also provides you access to the following metrics for each keyword:
- Search Volume: How often the given keyword is searched each month.
- Keyword Potential: This helps you find golden keywords quickly. What’s a golden keyword? A keyword that has a lot of search volume relative to its difficulty score.
- Keyword Difficulty: How much effort it will take to rank for a given keyword. Please note that this is just an educated guess based on their own formula.
You can filter any data generated by the SEO Tool. For example, you can set it to show only keywords that are people search for with more than 50 searches a month.
As far as keyword research is concerned, Moz is definitely one of the best platforms out there.
Competitive analysis is where Moz falls completely flat as there really is nothing significant that it offers.
Using Moz Pro you can analyse your competitor’s link profiles to identify their links and gain an edge. That is, you can find out who is linking to your competitors and then try to get links from those same sources.
Additionally, you can add your target keywords into a campaign and Moz will track your rankings for each keyword across 200+ countries. This allows you to understand which keywords are gaining or dropping, and which pages people are seeing in different parts of the world – useful if you have a local target audience.
You can automate the whole reporting process by setting up daily, weekly, or monthly reports.
In Moz, you can discover your own backlinks and those of your competitors using the Open Site Explorer tool. This tool is available for free users, but only in a limited capacity.
Key features of Moz Pro
The main SEO functions that Moz Pro covers include:
- Rank tracking
- Keyword research
- Link profile analysis
- Site Crawl
- On page optimization