WordStream is a suite of online tools that help you identify keyword for PPC and SEO campaigns. Unlike free online marketing services, WordStream offers premium capabilities including integrations with Google AdWords and Google Analytics.
Wordstream is ideal for those companies that focus on PPC advertising and want some SEO tools.
Table of Contents
Overview of WordStream
Many businesses find paid search complex and struggle to get it to work well for them. Mostly because they don’t have sufficient time to dedicate to analyzing, strategizing and implementing changes in their accounts.
The Wordstream PPC Advisor helps you though with its 20 Minute Work Week, which analyzes your performance. It also then provides a set of suggested actions. Reviewing and implementing these recommendations only takes about 20 minutes a week.
Driving phone calls through paid search is a top priority for over 50% of advertisers, but most have no way of tracking those calls back to the ads that triggered them.
PPC Advisor provides a keyword level call tracking solution that provides detailed information (keyword, match type, call duration, call record, etc.) for each phone call generated by paid search.
Paid search is complex and often overwhelming for those who are not well-versed in the industry. Many advertisers are unfamiliar with best practices, which leads to poor conversion rates and wasted spend.
WordStream prices its plans according to your monthly advertising budget, with special pricing if you intend to use the agency-scale version of WordStream’s software. You can pay monthly on a 6-month or 12-month term. If you’d like to score a discount, you can opt to pay upfront for a year-long contract.
Key features of WordStream
- Landing Page Tool
- Google Keyword Tool
- AdWords Keyword Tool
- Bing Ads ToolCall
- Tracking Software
- Keyword Discovery
- SEO Basics
- Keyword Analysis
- Keyword Research for PPC
Online Advertising Made Easy