Nightwatch describes itself as ‘rank tracking software made for complete control and scaling’, and aims to help webmasters better understand their search engine performance and mine the data for better insights and development.
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Overview of Nightwatch
On the dashboard, users can view current rankings, keyword distribution, traffic information and more. In addition, Nightwatch integrates with Google Analytics and Search Console, discovers competitors, and creates reports to send to clients on a regular basis.
A unique feature of this SEO tool is that it allows you to segment your keywords based on characteristics to compare and contrast different groups of keywords. There is a wealth of innovative filtering methods to help you quickly identify problems and opportunities in your on-page SEO strategy.
One powerful feature of the tool is how it allows track rankings for any location. These local reports provide you to get a clear picture of what you need to do to rank locally for keywords. Moreover, develop local content that will get results. This feature alone makes Nightwatch an important local SEO tool.
The ranking reports use all the major search engines including Google, Bing, Yahoo and YouTube. You can easily check on your competitors and see how they’re performing for similar keywords.
By entering a URL, Nightwatch pulls in relevant keywords that’ll help your ranking. In addition, you can organize these keywords by segment and create a strategy to ramp up your inbound traffic.
Key features of Nightwatch
- Local Tracking
- Keyword Discovery
- Data Segmentation
- Data Aggregation
- Visualization Engine
- Backlink Monitoring and Notifications
- Manual Importing
Meet the most advanced SEO performance tracker and analytics tool.