Popular Chips is an Influencer Marketing Analytics SaaS. Management tools to track every influencer you’re working with and understand the ROI.
Popular Chips allows you to monitor influencers and competitors on Instagram and gives you unique demographics data.
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The Influencer Discovery section works like other platforms and is intuitive. You can specify categories/interests, minimums and maximums on followers, locations, and the demographics of the influencers’ audiences.
The demographics search is precise and lets you go further by adding in the minimum percentage for these. You can filter on other details e.g. average likes, average comments, the engagement rate, engagement growth and size of the audience.
Working through a list of influencers then is easy and you can quickly focus on the influencers that have the highest potential for your brand. You can also view the percentage of an audience that’s either fake or inactive. In addition to this, the best time to post content if you work with them. One further interesting feature is the ability to compare influencers side-by-side so you can make a judgement call as you narrow your results to a short list.
Popular Chips is an Influencer Marketing Analytics SaaS. Management tools to track every influencer you’re working with and understand the ROI.
