Shoutcart is a marketplace that lets you buy and sell shoutouts on Instagram. The platform allows you to reach almost 120 million Instagram followers.
Overview of Shoutcart
Shoutcart is an online marketplace where you can buy and sell social media shoutouts. If you’re an influencer, you can sell shoutouts on Twitter and Instagram. If you’re a marketer, you can buy shoutouts through the self-serve platform.
There is a minimum $50 to fund, which shouldn’t be a problem for most bloggers or any marketer. The platform processes the payments giving buyers and sellers and a layer of protection (vs. paying influencers directly).
Shoutcart is a well-designed platform with an intuitive user interface. You can search for influencers by keyword or use the following filters:
- Channel (i.e. Twitter/Instagram)
- Type (i.e. Page/Personal)
- Category (i.e. Fitness or Cars)
- Activity Time (i.e. Active at Night vs. Active During the Day)
- # of Followers
- Score (A Shoutcart metric for ranking users)
You can choose from a variety of pricing options that vary by promotion length and whether or not you want to include a link.
Overall, the platform is straightforward and easy to use. Simply browse through the influencers and find ones that may be relevant to your project. If there’s a good fit, choose your pricing, and submit your promotion.
Shoutcart has influencers in a variety of niches. They allow you to choose whether you want shoutouts via Instagram posts, Instagram bio links, or Twitter posts. You can also choose between personal or business pages for the shoutouts.
Categories range from humour and fashion to fitness and food. Language selection is somewhat limited; it includes Dutch, English, German, Hindi, Portuguese, Russian, and Spanish. Countries, likewise, are limited to Australia, Brazil, Germany, India, the Netherlands, Russia, Spain, the United Kingdom, and the United States. I actually appreciate this; they only list areas they have influencers in, rather than just copying one of those full lists for similar forms.
Shoutscore ranges from 0 to 30. The lower socred being associated with influencers that do not post out that often. Since you have a lot of upcoming influencers on the platform there are a lot of lower range scores. However, you can filter on the search to eliminate these.
Once you have found the influencers you want you can then buy your shoutout. One thing that the platform lacks compared to others is the ability to get detailed analytics on an influencers engagement level.
If you want to buy a shoutout, add it to your cart and checkout. At checkout, you will be able to submit your image/video, a caption, and a preferred shoutout time. You can include your Instagram username, as well as any relevant hashtags you want to add to the post. If you pay for a promotion with a bio link, you will submit that is well (goo.gl or bit.ly is recommended for tracking).
Key features of Shoutcart
- Influencer search – choose by category, audience size, follower demographics or simply search by keyword.
- Scalable Campaigns – order shoutouts from multiple influencers at once.
- Follower Demographics – Filter followers by language, country, age, sex and gender.
- Tracking and Metrics – Post tracking and statistics are available for all campaigns.
The platform for influencer marketing. Reach over 400M Active Followers!
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