Traackr helps you manage all your influencer relationships in one place. Identify top influencers in any niche conversation. Relevance-driven discovery, geo-targeting & multi-lingual search.
Get to know your influencers, build trust, then plan initiatives and manage projects that will let you work together. The import function lets you upload your known contacts and start tracking all of their content.
Overview of Traackr
Traackr provides you with lots of options to organise them and sort your list of influencers. Group them by topic, tier, brand affiliations or other options.
Additionally, you can group influencers based on campaigns. A unique feature though is to organise your influencers based on the stage of the relationship. As a result, you can view how your overall recruitment process is working and well as share this with your team.
In addition to the standard performance data, Traackr offers a wide range of customisation features. Team members can add notes about interactions, and store any other relevant information. All communications are stored on Traackr, so it becomes a one-stop influencer CRM tool.
In terms of filters, you can do the usual by keywords, hashtags, platforms, and more. The other feature worth noting is the network visualisation map, which shows you how influencers are connected to other people both in and out of your network.
Campaigns are easily organised, and Traackr’s collaboration tools simplify communication and ownership among team members. For each project, it’s easy to track influencers’ progress with their campaign content. Once content goes live, you can monitor its performance and track which influencers are getting you the most value.
The platform also has a robust set of analytics that lets you track campaigns by keyword, to give you an idea of how much your campaign is influencing the conversation. You can see your actual influence, rather than just a collection of numbers showing reach and engagement.
Key features of Traackr
- A global database of influencers
- Influencer Discovery & Evaluation
- Audience Insights
- Campaign Management
- Performance Management
- Decks for new influencer marketing pitches
- Shareable campaign reports
- Predictive influencer performance insights
- Trend analysis
Traackr is a leading influencer management platform. Use this platform to manage, validate, measure, and scale influencer marketing programs built on relationships.
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