Extole Influencer Marketing Tool

Extole Influencer Marketing Tool

Extole you can deliver and optimize a sharing experience tailored to your brand. Their advocacy platform integrates the Lead Generation solution across all devices and channels. Marketers create an acquisition channel by encouraging their customers to refer new customers on site, in-app, and offline.

Using Extole, companies can reward customers who share their messages or talk about them within social networks such as Twitter, Facebook or via more traditional forums such as email or blogs. (Pinterest is being added in the near future.) These rewards can be very specific, such as a $15 coupon for a future purchase or discounts.

Extole’s concept has plenty of big-name advocates, including Vistaprint, Shutterfly, Kate Spade New York, J. Hilburn, The New York Times, and SkyMall, which are all customers. During its most recent quarter, it added 40 new customers including T-Mobile and it secured an additional $10 million in Series C round venture capital funding in February 2012.

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Creating a business and getting customers is hard. From nurturing your idea to taking it to market you burn through hours of time and money in the hope it will all be ok, that customers will buy your product or service.

Being unique and competitive though isn't just about your product though.

Let's face it, it isn't hard these days to copy a product or service!

What is hard is to replicate a business model - the unique capabilities you develop that set you apart.

I've put together a lot of tools to help people not just develop another easily attacked business, but to create something special - a unique business model. Use these to get started on your business model journey:

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